When starting a tech business, chances are you’re up to your eyeballs in digital material. You’ve studied it all, right? Well, how about including a few traditional gems of wisdom?
Together with Where The Trade Buys, UK suppliers of top quality vinyl banners, we have scoured the library shelves to find the best books to get your business built from the best foundation. From predicting trends and changes, to knowing how to approach investors, read on to discover the books you need to read for your business venture.
How Google Works
Google is a business behemoth, but just like your business, it was once a start-up.
Google executives Eric Schmidt and Jonathan Rosenberg allow new business owner to see the inner workings of Google’s own business strategy. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.
Networking Like a Pro
Written with new business owners in mind, this next work is a great springboard for your company. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.
Reaching out is of paramount importance to the success of your start-up. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Prooffers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
The Industries of the Future
Alec Ross’ work is the best read for those of us who need to stay ahead of the game. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.
Ross’ work gives a unique chance for readers to glean knowledge from a senior advisor for innovation to a former Secretary of State in the US. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
Conscious Capitalism
Whole Foods CEO John Mackey and author Raj Sisodia propose to you, the reader, that capitalism has a place in business.
Your business’ success rides on your treatment of both potential investors and employees. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today). Being conscious of how your company can impact the world and how you can create a desirable environment to engender creativity and originality could make all the difference to your business’ success in the first few years of its life.
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Wired magazine’s former executive editor presents this next book regarding trend changes for the next 30 years. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
Exploring AI in the workplace and in the home, Kevin Kelly looks at how our lives have been, and will be, changed forever by technology. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.
The Lean Start-Up
Totally new to the tech industry? This next work is for you then. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls. This book is essential to anyone who wants to remain innovative as their company picks up momentum.
Your One Word
With a biotech business started and sold already by the time he was 19, Evan Carmichael certainly knows the key to success.
This book will teach you how to unveil your company’s potential and tap into it effectively. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.
Bold: How to Go Big, Create Wealth and Impact the World
If you’re new to owning a business, check out Peter Diamandis and Steven Kotler’s three-part how-to guide on start-up businesses. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.
If you’re looking for insider tips, part two will be of particular value to you, as the likes of Richard Branson present trade secrets and tips. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.
The Upstarts
Brad Stone reveals real-life business examples for those of us who prefer a more practical tone to advice. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.
Carving your own path with renegade ideas and decisions can elevate businesses up beyond their competitors. What can your business do to change the world?
Make 2018 your year of success with sound advice from these experts.
