What is The Importance of Mobile App in Mobile Marketing?

These days online businesses are breaking records. People are enjoying the variety and comfort of shopping at home. But with this, competition is also on a surge.

This is the reason why most businesses are going for mobile apps. With more than 3.5 billion current smartphone users in the world, mobile marketing has become the key to draw sales. Most of the mobile marketing is taking place through mobile apps.

A variety of sources are in use for the same. The most popular among them is Mobile push notifications. It includes both iOS push notifications and Android push notifications.

Mobile apps are providing good user experience. They are playing a key role in attracting the audience to the platform. To help you understand more about this, let us discuss the importance of mobile app in mobile marketing.

1. Direct two-way communication

When it comes to mobile marketing there are a lot of sources for the same. But when we talk about the most effective source, the mobile app leads all. A mobile app provides you an easy and effective way to communicate with your audience.

You can directly reach your users through your apps. You can use in-app notifications or push notifications (iOS push notifications and Android push notifications) for the same. It provides your users, a better experience on your app. You can easily provide your users with a Long Term Value (LTV) experience and motivate them to use your app on a regular basis.

2. App-based marketing

An estimated 80% of the time is spent on engaging with apps. It is not necessary that you own your own app. Google AdMob provides an opportunity to create mobile ads. You can use these mobile ads within third-party mobile apps.

Not only this, but you can also use the Facebook app for the same purpose. Facebook provides an opportunity to create ads that can be easily integrated into a Facebook mobile app. The advantage of using Facebook’s promoted post ad is its ability to integrate seamlessly with Facebook’s news feed.

3. Brand awareness

Mobile apps are crucial for increasing brand awareness. You can use attractive features that customers can enjoy. You can go for, in-app offers and promotions. The biggest advantage is, you can send notifications to all users at the same time. This helps you to save both time and money.

4. Boost Mobile business

The audience prefers to have fast access. They are also looking for easy and rapid solutions. It means they are less likely to spend their time looking for a product they want. They don’t like to check different stores physically for an item.

They prefer to use an app for easy navigation and for a variety on an item that they are willing to purchase. Moreover, they like to enjoy the comfort of receiving that item at their doorstep. So, you can provide them the facility of your mobile app for the same. The easy catalog will enhance the user experience by reducing steps. As a result, a boost to sales and wings to your marketing efforts.

5. Customization

One of the disadvantages of a website is, It can’t be customized. It means the offers, features and information remain the same for all. It means you cannot provide a personalized experience to a user.

When it comes to mobile apps they can be customized easily. You can also go for location tracking for more engagement. This way you can easily make your customers feel special. You can market various products and services as per the user’s interest. The final result will be higher sales.

6. In-app community

One of the things that the user checks before using or while using an app is reviews and comments. Users get motivated by good reviews and comments. You can create a community of users. This will help them to interact with each other. You can also use social media platforms for the same but for more practical results in-app is a good choice to go with.

This will help you with an increment in, in-app traffic. You can use an in-app community to offer customized content. This will help you with retention. This is one of the biggest platforms for advertising your business.


With an increasing number of smartphone users on a daily basis mobile apps are becoming popular. Mobile apps are providing rich user experience. As a result more and more sales are encountered on mobile apps. These days people are preferring mobile apps over websites for shopping. This is the reason why more focus is laid on a mobile app for mobile advertising.

Author Bio: Wonderpush provides a boost to your mobile marketing strategy through iOS push notifications and Android Push notifications. It provides you an opportunity to take your business to the next level.

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