In the marketplace of today, a high-speed Internet connection is an absolute necessity for small businesses looking to stay competitive. Two of the most widely used high speed Internet solutions are ADSL and cable broadband, and many new business owners struggle with the decision of which will offer a competitive edge to their company.

The fact is that broadband enjoys a number of advantages over a basic ADSL connection, and an Australian broadband company like iiNet in particular can help growing businesses get the most from their investment in a high speed Internet connection.

broadband for business


Cable broadband delivers a constant high-speed connection that is active whenever your devices are, and is accessible to any business located near a major metropolitan area. A cable broadband signal also has tremendous range, using fibre-optic cable to deliver data at extremely high rates of speed.

ADSL also offers a reliable connection to many businesses, but the copper wire used in its infrastructure limits its maximum speed and the signal also degrades over longer distances, leading to much slower speeds for connections further away from the central hub.


Cable broadband is also much faster than ADSL under optimal conditions. Peak download speeds with broadband can exceed 100 Mbps where ADSL download speeds are commonly limited to under 20 Mpbs. This powerful high speed connection makes video conferencing, heavy file transfer and even simple Internet browsing a smoother and more enjoyable experience.

An advanced variation of the established Fibre-to-the-Node system that powers cable broadband is known as Fibre-to-the-Premises, and promises to bring even higher levels of performance by building on the system with its more direct connection.



Cable is much easier to install and maintain than ADSL, taking advantage of existing cable connections to provide a high speed Internet experience with minimum integration time. In comparison, ADSL installation is often a difficult process requiring the installation of new phone jacks and other hardware, and the problems are often exacerbated the further an installation site is from the central office due to the added signal amplification necessary to provide a reliable high-speed connection at greater distances.

Cable broadband has superior infrastructure, superior performance, and greater ease of use than ADSL, all while being available in a wider area. While ADSL is a popular option for high speed business Internet, an examination of the factors at play can help illustrate the true advantages that cable broadband can offer.

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