Travel Apps Tapping Into Augmented Reality According To JustFly

by Dan

Virtual reality is all the rage. From huge new products like the Oculus Rift and HTC Vive, the technology world is taking baby steps into a world where VR is much less science fiction, and more science truth. While VR is exciting and has seemingly unlimited applications, one form of reality that grabs less attention is augmented reality. Augmented reality supplements what you see in the real world and has tremendous applications with the proliferation of smartphones. It should come as no surprise that travel applications are latching onto this new reality. To get an early look at some of the best travel apps adopting augmented reality I spoke with JustFly, an online travel agency base out of North America.

Wikitude

Wikitude

Have you heard of Wikipedia? Of course you have. Wikitude is the augmented reality cousin of the cornerstone of open internet knowledge. Wikitude essentially enables users to create an Augmented Reality browser using their smartphone camera. What does that mean? Essentially users select “worlds”. These can be brands, cities, etc. Once selected, users can then use their cameras to see tags outlining specific information about what you are seeing, whether that’s a monument, a Starbucks cafe, or a bridge. The app itself is constantly improving and is somewhat ahead of its time. With that said, Wikitude is certainly laying the groundwork for augmented reality applications.

BuUuk

BuUuk

Yet to arrive in North America, BuUuk is an augmented reality app for finding, reviewing, and recommending restaurants. Much like Wikitude, BuUuk uses your phones camera to visualize tags giving you more info on different restaurants. In terms of the reviewing side, users are able to submit short reviews and photos and publish them to Facebook and Twitter. JustFly’s review does say this app is available almost exclusively in Asia, but will soon be expanding to Sydney, Perth, Jakarta, and Phuket.

Sekai Camera

Sekai Camera

Less location or business specific, Sekai Camera is a tagging app that is 100{71b550cbed0aca3fea2335d26076176dc834a5ad6e765af844b2cea64fe7483b} user driven. It could be as simple as saying “I found a $5 bill here!”, or “Great photo spot”. Think of it is as an app that catalogues augmented reality sticky notes. While this may seem redundant to some, this user-driven aspect adds a very human angle to the application. Users are also able to comment on these tags. One very forward thinking idea that Sekai has also introduced is Sekai Cafe AR. This allows you to build an augmented reality cafe, allowing you to buy and sell using the augmented reality interface according to JustFly.

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