Internet is no less than a boon for our generation, considering the numerous things it has made easier for us. One such thing is e-commerce, or online shopping as it is popularly called. It involved buying and selling products through online websites or any such services. Most people are concerned with just buying things off the internet but for retailers, there’s a whole new side to e-commerce. Many retailers are now opting for e-commerce services to sell their products and services. The process is very simple. However, there are some things to be kept in mind when selecting an e-commerce software. If you too have been thinking about selecting the right e-commerce software, you have come to the right place as today we are talking about things to consider before choosing one. So let’s get to it.
Product you’re selling
The product you’re selling is the first and probably the most important deciding factor in choosing the e-commerce platform most suitable for you. Different platforms are optimized for products of different kinds. If you’ll be selling products of a particular kind, you’ll want to choose a website specifically for that product. Another factor you’ll want to consider is whether the product you’re selling is a physical product of a digital product as some websites can handle only physical products and some only digital. Some e-commerce website also allow you to sell any number of products while some charge you based on the number of products in your inventory.
Another thing to consider would be the terms and conditions if you’re selling special products such as alcohol or adult products. Not all e-commerce websites allow selling such products so keep that in mind.
When it comes to hosting your store online, you have two ways to go about it. You can host your store on your own website or you can host your store on the e-commerce website. Both of them have their own advantage. While having your own website ensures total control and flexibility over your store, it also means you have to maintain it and also provide for adequate security in order to have successful payments and also protect the customer details. On the other hand, hosting the store on the e-commerce website means being able to rely on the websites hosting services and security.
What your store will look like can be a major deciding factor in pulling prospective customers to your website and some e-commerce websites offer you various options when it comes to that. Most websites have some sort of an eCommerce website builder which allow you to design your store using already present templates. You can also opt for a custom design fabricated exclusively for you by developers.
Incorporating certain tools for various purposed such as accounting, marketing, inventory, social media, reporting and customer service is an important part of conducting business online and there are a couple of ways you can get around to that. Some websites have the option to integrate these tools into your account while some of them have specific tools only which can be used with the website. So make sure you check the website allows you to use your favorite tools with your e-commerce account.
Websites that allow multiple payment options such as PayPal, Stripe, VISA, MasterCard and various other commonly used payment options will be preferred by customers. So make sure the platform you choose has popular methods of payment supported.
Different websites offer different features at different prices. While some of them may come with a cheaper plan, the other one could offer more features for a marginally higher price. For example, you will want to find out whether the price plan you’re opting for offers you to sell a certain number of products a month, allows you to discount codes, offers customer support all included in your plan or whether you have to pay extra for it.
Some common e-commerce platforms and e-commerce website builders that you can check out are Wix, BigCommerce, Shopify etc.