Online casinos today have grown to rival offline resorts, both in terms of the selection of games available, and the quality of the playing experience. While different casino operators have their own approaches to making customers feel valued, there is a common thread that runs through the industry – software. Without the software, the online casino industry would be significantly less advanced, and the choice available to players would be significantly more limited.
In the world of online gambling, there are several large software providers, creating and developing new games for the industry. These games are then licensed to different casino operators, in an arrangement that allows for a number of key benefits. Firstly, this allows specialist game developers to focus on game development, while allowing casinos to focus on marketing, customer retention and support. It also means players can have the confidence that their games aren’t being created by the same people as those operating the casino, which breeds peace of mind when it comes to knowing you’re playing an independently-audited fair game.
It also works for casinos, by providing them with the latest and best games that they would often struggle to develop in-house. So who are the major players in this space, responsible for powering the online casino games we all know and love?
Microgaming are seen in some quarters as the market leader, when it comes to software development for the gambling industry. A key participant in the online gambling industry since their early days, Microgaming does much more than just develop games – they also take an active role in making the industry a fair, honest place for players to gamble, pioneering initiatives like eCogra, which verifies the credibility of online casino brands. Microgaming are particularly famous for their slots, responsible for some of the world’s most popular progressive slots like Mega Moolah.
The company is based in the Isle of Man, and is widely credited with launching the first online casino back in 1994. Since then, its move into game development has revolutionised the online casino industry, by providing high quality games, impressive jackpots and ongoing innovations. They’ve recently launched their first foray into the world of virtual reality, and will no doubt continue to shape the industry in the years to come.
Right behind Microgaming, NetEnt appeared on the scene back in 1996, hot on the heels of what was at the time a newly emerging industry. Headquartered in Stockholm, Sweden, NetEnt are responsible for a number of leading online slots like Gonzo’s Quest, Starburst and Arabian Nights. With over 200 games in their catalogue, and some 21.4 billion gambling transactions per year, NetEnt has grown from its humble roots into one of the biggest players in the online casino software industry.
Today, NetEnt is a listed company, responsible to shareholders from across the world. While they continue to grow and to develop more new games, they are another company expected to be firmly behind modernisations in the online casino gambling industry in the years to come. More details regarding NetEnt can be found here on this site: https://www.onlinescam.net/casino/netent/
Another Isle of Man company, Playtech plc. Launched back in 1998. In its short lifespan to date, the company has grown to revenues of over €630 million annually, thanks to its series of high profile slots and table games, which can be found at some of the web’s most prominent casinos, bingo sites and poker rooms. Founded in Estonia, the company now has a truly global outlook, with offices in over 13 countries employing some 5000 people.
Playtech’s most notable software includes iPoker, one of the market leading solutions for online poker, as well as games like Age of the Gods, Beach Life and Captain America and other Marvel slots titles.
The above are just three of the biggest players in this market, and there are a number of others who specialise in this type of game development. Generally, you’ll find these games throughout different online casinos, so it’s often common to find the same games from one site to the next, as you may already have noticed if you play through a number of different online casinos. However, not every operator is wholly reliant on the games of third parties, and some even go the whole hog in investing in their own proprietary software and games development.
The most notable example of this is partycasino, who develop their own casino games in-house, alongside games licensed from third party providers. This is great news for players, who have more choice when it comes to the games they play, including exclusive games they won’t be able to find anywhere else. It’s good for partycasino, because they have yet another competitive edge over other operators, by offering up their own, tailor-made games to their players.
As a massive name in online gambling, partycasino have the distinct advantage in terms of resources and reach to pull this off. Others without these same resources are limited only to those games from third party providers, but some do still manage to pull off a convincing online casino in the process.
For players, the structure of the gambling industry allows for a level of specialisation that means an ever-improving gambling experience. Even those who develop some games in-house are able to specialise, and truly focus on making their games as good as possible.