You don’t have to be an expert to have a successful SEO campaign. There are a lot of firms and SEO agencies like Bulldog SEO that can help you tackle even the most complicated SEO tasks at affordable rates. However, you still need to know the basics of SEO in order to be able to plan the right strategy for your site. To help you get started, we are going to discuss some of the basics in this article.
Content Is King, URLs Are Queens
The two basic foundations of SEO are content and links. You need to produce high quality content and keep your site up to date in order to have a good SEO effort going. Producing content is fairly easy to do. To get started:
- Find topics related to the industry you are in and write about them. Your articles can be anything from a simple how-to guide to a more valuable tips and tricks that your potential customers can really benefit from.
- Share first, sell later. Instead of writing articles that specifically sell your products and services, write articles that users can really benefit from. You can add information about your products and services – and how they can be useful – as part of the article, but avoid hard-selling them if possible.
- Keep it readable and valuable. You need to keep users happy, and the only way you can do that is by posting high quality articles.
Next, you need to build backlinks to your site. A good rule of thumb to follow when it comes to building a network is to connect with sites that are in line with the topics you will be discussing. If you are selling web design services and you are posting articles about good web design, getting backlinks from retail blogs or other unrelated sites will not help your SEO efforts.
A lot of web owners are obsessed with Pagerank. Yes, Pagerank does have value in an SEO campaign. It is a good measuring tool to see whether you are progressing nicely with your SEO efforts. However, it is not the only parameter you need to focus on.
At the end of the day, your users matter the most. Search engines now take time on site, traffic, traffic demography and many other parameters related to your users into considerations. The happier your users are, the better your site will perform SEO-wise.
SEO is an on going process, one that you may not be able to complete yourself. Don’t hesitate to get help from top SEO company near you. Even when you have limited budget, you can always get high quality SEO services to help push your SEO campaign forward.
In order to keep hiring the SEO company affordable, you can limit the number of services you use. As you gain more traffic and derive more sales, you will be able to increase your SEO budget and add more tactics to your SEO campaign. Maintaining a steady SEO performance will also be much easier to do if you are doing the campaign gradually.