Facebook started rolling out new feature called Facebook Gifts by which you can send a real gifts to your Facebook Friends.But as of now you can only send gifts to your US friends.
You can get access to Gift section through link under Apps Menu or head over to www.facebook.com/gifts
In Facebook Gifts page you can only see the list of people to whom you can send Gifts.
There are numerous features incorporated with Facebook Gifts like sorting Gifts according to the price.
The biggest featured which interested me is You can select personal ECard which is designed designed for various occasions and moments like Birthday cards,Thanksgiving gift cards etc.
Payments can be made through Credit cards via Facebook secured payment portal.
Facebook will slowly stated rolling out this update and very soon you can able send gifts to other countries also.