Millennials will form the largest part of the US workforce in 2020, and defying all speculations; email marketing continues to be the best performing digital marketing channel. Its ROI stands at $44 per every dollar invested. Email marketing is as essential as other platforms, including social media, as it offers a long term engagement opportunity without having to pay every time for getting visibility. However, it does not mean that brands can approach millennials the same way they used to approach baby boomers. In this article, we are going to discuss the tips and strategies useful for reaching out to millennials through email marketing.
Read the article ahead for six tips on email marketing for millennials:
Integration of Cause and Email Marketing
Though we are in the 21st century, a part of the world is still facing a shortage of food, potable water, clean air, shelter, education, and other basic necessities. Government and NGOs are leveraging their efforts to deal with these challenges, and now the private sector has extended their support to solve this problem. When a brand engages in social causes, it is likely to win the trust of more consumers, especially of millennials than ever before. It exhibits the commitment of a company to eradicate social problems through corporate social responsibility. You can hire email template developers to create impactful design for email marketing.
Reward Loyalty with Simplified Redemption Process
Most of the marketing tactics are focused on targeting and acquiring new customers. In order to grow your business sustainably, loyal customers play a pivotal role. Rewarding long term engagement is a strategy that encourages customers to buy products from your store frequently. You can reward loyalty points to the customer against their purchase, social media following, or genuine feedback. Email marketing specialists can curate effective multiple-choice feedback questions so that customers can earn loyalty points without any hassle and fit in your brand strategy. The loyalty rewards system gives customers a reason to patronize your brand, but the redemption of points should be done without much effort or hidden terms and conditions. You can offer special incentives for the birthdays of customers. A key strategy for the successful loyalty reward program is to make your customer feel special.
Influencer marketing is a great way to promote your product in an organic way. Before reaching out to an influencer, you must decide goals and select the audience to be targeted. You can ask the influencer to create unique content for the targeted audience. You can send this video/review/content created by influencers to your subscribers. Mailchimp facilitates code customized email templates. You can incorporate product reviews given by influential personalities or else ask them to share opinions regarding your product in their own words. This content you can share with your subscribers via newsletter.
Personalize and Experiment With Content
Personalization not only means to mention the name of recipients but also offer them discounts on previously purchased products and showing apt delivery charges. You also offer a free delivery option on the abandoned cart. By collaborating with expert email developers, you can create exclusive email templates and draft the most rewarding content strategy.
Optimize For Word Of Mouth
Word of mouth in email marketing means a referral program. A subscriber is asked to refer the product to friends and family, and in return, loyalty points, discount or free shipping are offered. You can also demand genuine reviews from customers to showcase on social media. You can develop an automated email system to express gratitude with a personalized message for every successful referral. Do you know 92% of consumers around the world trust recommendations from family and friends?
Enhance Mobile Experience
Did you know in 2019, 60% of email marketing campaigns were opened from mobile phones? Gone are the days when people used to check their email from the desktop. It is the right time to adopt the mobile-first policy, especially for millennials.
Here’s an example of using minimalistic design for email templates that appeals to the young generation and is also optimized for excellent reader experience on mobile devices:
Choose the Words and Pictures Consciously
Life moves at a fast pace; in email, campaigning less is always better. Your content should be crisp and deliver the message aptly. To connect with subscribers, use of emojis is advisable but use them wisely. You might have engaging content but didn’t display correctly, so pay attention to it. Netizens, especially millennials, come across dozens of images in a day, make sure your pictures stand out. Use the standard definition of images, ascertain, all the elements of icons are visible. High DPI graphics will take a longer time to load, so it results in an unpleasant experience.
Dealing with millennials is different from other generations since they are more aware of data security. But what makes them difficult to target is the fact that they are habituated to consuming only relevant data, thanks to social media algorithms. Email marketing still remains a bankable digital marketing channel as it is considered a trustworthy and relatively less saturated medium. You can apply the tips discussed here and ensure the high success rate of your email marketing efforts in and beyond 2020.
Author Bio: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and custom Mailchimp Email Templates development. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.