The ups and downs of the last one and a half years have contributed to a change in all spheres of life, perception of the world and business. Almost all industries have found themselves in the virtual space and social media, and the protagonists of consumerism and demand are the young generation Z and millennials.
Business printing on demand is no exception. It is one of the most digital, customized and youthful approaches in e-commerce today. This is a relatively young concept, but it has already managed to become the mainstream and a leader in creativity. The print-on-demand business is still gaining momentum and, like other e-commerce businesses, is about to transform in the near future.
Let’s take a look at the top trends for Print on Demand in 2021.
What’s coming on?
Now, we’ll consider what’s going on in different areas of life and business which can be related to, and so, can impact a POD market.
Home – Lifestyle and interior design products are in demand. It includes all kinds of textiles. Moreover, in view of the fact that now the house is not only a place of residence, but also of work and entertainment, clients want to buy a wide variety of textiles in order to create different motives and atmosphere in the house, because this is one of the most budget-friendly ways to do it.
Pets – In 2021, we will see an increase in the consumption of pet accessories. If you’ve ever wondered how everyone else can stay at home for so long, the secret is that they can have a pet.
Thanks to quarantine, people can spend more time together and be closer to their beloved pets. It’s easy to see that people tend to buy more clothing and accessories for their favorite animals. In addition, products that feature pets are more likely to be purchased more frequently.
Environment – One of the latest trends in POD technologies is “green” printing. This is not only a fashion trend but social and perceptional, so it has great opportunities to go viral among people who follow it.
Social networks – Generation Z is the main player in 2021. TikTok is active as never before, and driven by those young Zs which are highly demanding customers. Short videos, tweets, tags and other SMM-elements can reach this audience in very short time by showing and offering targeted POD solutions.
Fashion – Today, it’s equal to personalization. POD fashion is one of the best solutions for those, who seek to have exclusive and unique clothing plus philosophical or perceptional features.
The most demanded products and product groups include:
- Wall Art
- Yoga Mats
Home office tools and devices:
- Mouse pads
Hobby and Entertainment:
- Photo albums
- Scrapbooking must-haves
- Interior design items
- Handmade must-haves
- Music, art, pottery, sculpture art products
The most common category when clients ask to create some product at your discretion. If you’re considering which product to try first, a collar tag is a good one to start. With POD opportunities, you can add a personalized design to pets’ collar tag, such as a name or maybe its first letter. Also, you can print a photo or logo (if your client works in related company).
COVID-19 is still on the boat, so the facemasks can become such an item for stay-at-home or vaccination campaign as well as a kind of street fashion.
Customization and personalization
Consumers looked to stay at home and shop at the convenience of their homes during the pandemic, and it’s likely to be just as demanding in 2021. Personalization trends in the POD industry will continue, and fast delivery, achieved through more adaptable supply chains, will continue to drive online demand.
As part of the continuous evolution of the POD marketplace, companies should constantly work to introduce new products and attract new global suppliers to meet changing customer needs.
The print-on-demand market is quite diverse, with a numerous design options. Due to the presence of a large number of suppliers, it became highly competitive. By occupying your niche and producing specific products, you can reduce the number of competitors and reach a success. But don’t forget that this process should run constantly as the world never stops to change, as well as customer’s behavior and preferences.
The growth of print-on-demand, as well as of platforms offering print-on-demand services (both independent and aggregators such as Etsy, Ebay, Amazon) will drive an increasing number of customers, orders and suppliers.
Marketing and sales channels
POD companies should expand the number of channels and look for new ways to maximize the success of their strategy.
Leaders of the next year can be those who follow trends, target lucrative, personalized markets, and offer differentiated products to suit a specific niche. Channels of communication and interaction with the brand at all stages of the user journey are a kind of customization for product specialists, because you need to find a channel that is comfortable for the user.
Staying nimble is a key for success
Print on Demand is all about making your customers successful. And your ability to predict market trends should be grounded in research – constantly track your customers’ stores, measure their performance, collect feedback, and then use this information to make changes that optimize the experience.
Although the predictions are pretty positive, don’t relax and keep investigating new ways of reaching your audiences, creating an offer, finding the right suppliers and building strong partnership with suppliers.
In this high-speed world, use the automation tools, such as PodZa, to navigate the pipeline as effective and quick as possible.
Listen to your customers, aware their points of view and try to meet all their needs with your POD product.