Probably the single biggest issue faced by businesses today, especially small businesses, is a lack of website traffic. It seems to be a constant game of cat-and-mouse. As soon as you generate traffic to your site, the rule of the game change, and then you’re back to square one.
In this post we’re going to look at the latest innovations firms are using to drive traffic to their sites in a highly fragmented marketplace. The aim here is to give you a whole panoply of direct measures you can start using today to recapture some of that lost traffic and drive your firm forward.
Start A Forum
The days when you could focus on a single keyword per page of your website are long gone. Now search engines are interested in a whole range of related key words, and they use these to rank your site.
Creating content that matches these long-tail keyword algorithms is tough. You have to be very strict about the content you include and the way that it is written. But one way that you can improve your ranking, and save yourself a bit of time, is to start a forum. Often forums will generate significant content that is good for long-tail keyword ranking. Plus, it’s a good way to start a community and to communicate to search engines that your site is active.
Create A Beautiful Website
It’s rarely the case that people are utterly unaware of your site and your business. But if your website isn’t up to scratch, you’ll never generate those repeat visits that make up the bulk of your traffic. Potential customers arrive at your site, take one look and then leave. Thus, it doesn’t matter if you’re doing everything to drive traffic to your site if the site itself is useless.
Most businesses now opt for a web design agency to do the hard work of web design for them. Going down this route guarantees a beautiful result and ensures repeat visits.
Use Facebook Links
By now every business should have a Facebook page. And this page should make back links to the company website. Include back links on your photos, about page and in your posts.
Ask Famous Bloggers To Post On Your Site
Right now, content is king on the internet. Users don’t want to be bombarded with advertising. They want information that is both interesting, useful and well presented.
Getting a famous blogger to post on your site does all three. But more importantly, it drives people to your site who otherwise would have passed on by. Just remember, you may have to pay a fee for a blog post, so choose your blogger wisely.
The more frequently you post high-quality content, the more visitors you are likely to get to your site. Some researchers have found that posting six new, high-quality posts per week is enough to drive traffic up by about a fifth. Frequent content updates send a signal to search engines, as well as customers. It says that your site is active and ripe with new, interesting content.