If you’re looking for a way to “wow” your customers, maybe it’s time to turn back the clock and go with an older technology: print media. Yes, print media is still kicking around, and some new technology makes it better than ever. Here’s what you need to know.
Premium companies, like Moo, that create high-end business products, have figured out a way to keep on delivering quality from paper products. Moo’s NFC business card stores way more data than any other business card on the planet.
The genius is in its technology and design. An NFC chip is embedded into the card and transmits data to a user’s smartphone or NFC-enabled device. The amount of information that can be transmitted is almost infinite.
Imaging being able to communicate your entire brand’s message on a small business card. You could merge your digital and print media advertising to create a truly unique experience for the prospect. Will someone buy because you have fancy technology? No, of course not. But, they will buy when you have an excellent message – and they won’t expect it in the form of a business card. That will earn you their business.
Augmented reality isn’t new. It’s actually something that has been in development for many years. But, it’s only just recently that’s it’s been used on the tops of Häagen-Daz ice cream containers.
When you point a webcam or smartphone camera at the lid, with a special app downloadable from the app store, a hologram appears and plays a concerto. The marketing team, and probably very talented musicians, created a piece that is just long enough to allow the ice cream to melt perfectly – enough to bring out the full flavours of the dessert without turning it into soup.
Can you use technology like this in a way that “wow”s your customers? If you can, you can earn their repeat business.
Some companies, like StinkyInk, specialise in ink refills. When you run out, you simply hop online and purchase more.
When you want something a little more theatrical, however, you opt for scented inks. These inks give off any number of scents that can be matched to your marketing message. If you happen to be a flower shop, these inks will be your secret weapon in selling more flowers.
You can literally send prospects smells in the mail.
If you run a restaurant, you can invoke a specific feeling using scented inks so that when prospects open up your letter, they’re hit with the smell of lemon or lavender, or even something more exciting and relevant to your business – perhaps a menu item.
QR codes can be a bit overdone and misused, but they’re still one of the best ways to augment a print media campaign. By using a code, you can encourage people to scan it and download your webpage, this week’s specials, promotional offers and coupons, or anything you want – even something as simple as your business contact details.
John Sollars is always keeping a close eye on the printing industry. When he finds something that interests him, he likes to share it on the web. His informative posts appear on many websites and blogs today. Connect with John on Google+.