Marketing your property online in 2020

Marketing your Property Online in 2020 – A Short Guide

by Dan

Housing demand is always rising, and so it’s a great time to be a landlord, or someone potential looking to sell their property in order to make a profit. However, it isn’t as easy as just handing over the keys at all times, and particularly during this strange time we find ourselves in, where many of us are unable to partake in the traditional viewing experience due to the ongoing pandemic, it can be difficult showcasing and marketing your available home to the right people.

Struggling to find inspiration on how to market your property successfully in 2020? Here are a few quick tips and tricks that you may want to look into.

Showcasing the surrounding area

One of the most important aspects of any property is its location. Not only can this hugely affect the pricing and long-standing value of a property (of course dependent on the success, demand and development of a given area), but it also what tenants often look to first as their reason for moving – be that be of course work, social life, or otherwise. For this reason, you need to think creatively about how you can leverage the surrounding area and the opportunities that it affords, depending on the type of tenant demographic you’re trying to draw in.

Marketing your property online in 2020Need inspiration? Property investment company RWinvest have a large variety of investment areas under their belt, from northern greats such as Liverpool and Manchester, and focus in on some of the surrounding growth when marketing their properties to prospective investors. If you’re trying to market an apartment that you have on offer in Liverpool, for example, you might want to focus in on the millions of pounds going into development on the docklands at the moment, and thus the increase in value that those buying stand to benefit from in the coming years.

Visualising your property

Of course, one of the biggest issues with showcasing your apartment or home at the moment is that potential buyers or tenants aren’t able to view the area properly, in the way that they usually would be able to prior to the pandemic. If this is the case with your situation, why not use technology to your advantage, and do the most you can with the equipment you have so that those looking at your property are able to visualise it well from afar? Here are a few ways that you might look to achieve this:

  • Photographing the property – Alongside an in-depth description of the property, including the sorts of things discussed above and the available amenities and facilities, you want to make sure that you take as many flattering images of the area as you can, showcasing every room, nook and cranny. An online listing for a home with only a few pictures can appear suspect to a hopeful buyer, and perhaps convince them to look elsewhere.
  • External shots – To provide a proverbial breath of fresh air for potential clients, be sure to include some external pictures of your property, if it has a good quality kerb appeal. This will help them to visualise the property in context to the surrounding area, particularly if they have been researching it for a job move etc.
  • VR – Capturing a VR recording of your property can take the immersive visualisation for potential buyers/tenants to the next level – and you don’t even need any fancy equipment to do it. Simply download an app, take a 3d picture of the different rooms in your home, and share it with those interested. At the very least, it’s something to make your property stand out from the rest, and thus be more memorable as a result!

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