Make the Right Display Ads Work for Your Brand

by Dan

Today, advertising on the internet can be a bit tricky to maximise your advertising budget. Using display ads to spread awareness of your products and services can be effective and help you increase sales. But if those ads are not managed correctly, your acquisition costs can soon make online advertising too expensive to continue. 

Partnering with a digital marketing company who are well-acquainted with the ins and outs of effective ad management is a must if your brand is planning to go all-in with online advertising. 

Designing Quality Ads is Only Half the Battle

You may have hired a talented design firm to compose and layout the perfect display ad that says everything you want to say about your brand’s products and services. But until you place the ad, it’s just another hole in your advertising budget. 

Maybe you want to take advantage of the reach and exposure that Google Ads can deliver to a well-placed ad campaign. But if you’re confused and ultimately unsuccessful with the bidding process of Google Ads, that perfect ad isn’t doing your brand any good.

Unless you can make use of all the information regarding ad placements, your online campaign is bound to be a flop. Knowing the conversion rates for different types of ads, the value differences between placing large ads less often, smaller ads more often, and the different advantages to image ads and text ads are crucial. Having this information at your fingertips is how to be successful in finding the right type of display ads for your brand and your products.  

Expert Objective Advice

An experienced digital marketing agency can offer expert and objective advice about what type of display ads would work best for your products or services. What’s more, the advice won’t be based on their opinion. It will be based on facts that are supported by relevant data. 

The best digital marketing agencies are data-driven companies that use Google’s own data to work out the best ad applications for your particular niche of products and services. They get to know your brand and products inside and out and apply what they’ve learned to different data models to figure out the best course of action regarding display ad design, layout and placement.  

Then they will run the campaign for you and issue reports that track each ad’s impact versus its costs. You’ll have a clear picture of every ad’s performance throughout the ad campaigns for as long you want to continue. 

You’ll learn vital information that may point to the development of additional products and services as well. Partnering with an experienced digital marketing agency is a learning experience that will make your brand stronger and dramatically increase its chances for success in a digital sales environment. 

Avoid the steep learning curve that can occur when you enter the world of online advertising. Partner with a digital marketing agency that can show you the ropes instead.    

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