Video usage currently dominates internet bandwidth. Digital media as a whole is rapidly changing thanks to disruptions to traditional marketing and videos on the internet. Video has changed everything from public access to major networks. In fact, for the better or worse a video surfaces and changes the digital world in a very tangible big way.

The Growth of Video Usage

Over the last few years everyone is talking about the rise of videos and how they are becoming more and more dominant. Due to their expressive characteristics videos are much richer than photos and texts as far as information transmission is concerned (think that in addition to the image they have sounds, music, script). In the digital world, they are increasing at an exponential rate. People are much more interested in visual information than the standard text based information. Did you know that the average person watches more than an hour and a half of online video content per day, with around 15% averaging more than three hours. People watch over 1 billion hours of videos daily on YouTube in 88 countries, in 76 languages,  according to YouTube’s statistics. The rise of video in the digital world is impossible to deny.

Videos & The Internet Traffic

Not a surprise that half of all the traffic is flowing over the internet today. Videos are basically eating the internet. They are becoming increasingly popular on social media, especially on mobile. Facebook’s Mark Zuckerberg has already said as much proclaiming that the future of his social network lies with the video and its more immersive forms such as virtual reality.

Videos & Brand Awareness

Today the internet users, infrastructure providers and vertically integrated tech companies are happy to keep the video streams flowing. From product to social to leadership – videos are an excellent way for brand awareness and lead generation. Brands, publishers and media companies are putting a lot of resources into video creation for their own sites, for social, and for marketing and advertising. No matter what your company sells if you don’t have a video marketing strategy you are going to lose.

Videos Strategy

There are different types of online videos (animation, slideshow, live action, etc.). Certain video creation tools focus on only certain types of videos editing whereas others are more comprehensive. Once you know what exactly you want to achieve and who you target is, time to decide what kind of videos to include in your strategy. And most importantly, the crucial part of your success depends on what type of videos you decide to publish.

Videos & Entertainment

It is a fact that animated videos are extremely engaging. They are more inspiring and boost creativity. Because of that, they are a perfect combination of entertainment and simplicity. Animation can bring complex concepts to life that no text or live video can. Nowadays there are easy ways to create animated videos, that are automated softwares offering creative solutions such as Renderforest where you can create valuable and relatable video content that will grow your email list, create awareness around your product and show off your awesome culture.


Video has become a staple of our everyday lives. You can use it in so many ways, and it doesn’t have to be a considerable challenge. Starting with video can be as simple as picking up your Smartphone if you try it in Renderforest.

From sports to entertainment to science, many of the most prominent online outlets have
started using Renderforest
to stay on the forefront of video gaining millions of views with videos made on this platform.

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