The exponential growth of the e-cigarette industry is met with a continual surge in the number of both brick-and-mortar and online shops. That’s why vaping businesses cannot solely rely on the soaring demand for e-cigs. The work does not stop when customers find you on search engines or you drive foot traffic to your establishment.
Getting your brand noticed is merely the top of the iceberg, for the ultimate goal is to persuade them to buy and keep them coming back for more. Here’s how:
1. Build Customer Trust
The most crucial aspect of a sustainable business is trust, which is something you have to earn. Creating a positive image is the first step to building lasting business relationships. An attractive, optimized, and mobile responsive website helps in making a good impression of a trustworthy brand. Maintain active pages across various social media platforms that link back to your site. The rest depends on how you make things interesting, such as giving rewards, special offers and exclusive discounts to create loyal customers. Not only are they likely to stick with your business, but serve as valuable assets that’ll boost your ability to upsell and cross-sell. What’s more, you’ll effortlessly market your vape shop when they become brand evangelists who can bring in new clients through word-of-mouth marketing.
2. Train Staff About Your Products
Credibility is another key to customer trust. Knowledgeable staff can effectively point out the benefits of a particular product and make people realize that it’s worth their money. While not every employee may be an avid e-cig user with massive experience, you can provide them in-depth training. Delve into instruction manuals, demo videos, and similar tools that will help them confidently explain all about tank systems, box mods, vaporizers, the right PG/VG ratio, the best vape drip tips to use, and other information that can aid customers in decision making.
3. Offer Rewards In Exchange For Simple Actions
- People love rewards
Persuade clients by implementing any of these perks for profitable actions:
- Product Discounts
Slashing off a chunk of the retail price for registering an account is a great move. Beyond the initial discount, give smaller rewards for other profitable actions like sharing their favorite e-cig on social sites.
- Point System
Earning points for signing up for a newsletter, completing a purchase, or simply logging in on a daily basis can create repeat customers.
- Birthday Rewards
Customers will certainly be delighted upon getting a gift, whether it’s 5 or 10% off a vaping device, an accessory, or extra points on their special day.
- Loyalty Program
A loyalty program will motivate customers to continue shopping from your vape selection. Tiers can set yours apart from other plain programs, where rewards get better the higher they rank or the more they spend in your shop.
4. Encourage Referrals To Family and Friends
People tend to trust referrals more than any other type of advertising. It makes complete sense that you offer referral rewards as a huge incentive for existing customers who’d want to introduce fellow vapers or smokers they know to your site. In the electronic cigarette industry, the lifetime value of a customer is way higher since there’s a lot of potential with each new acquisition. Once a customer sets foot into the vaping world and tries out an e-liquid or cartridge from your store, they’re likely to purchase again in the future. Your customers benefit by earning rewards and your vape shop benefits from the added business. It’s a win-win situation.
5. Provide Exceptional Customer Support
Don’t forget to reward your staff too. Happy employees will be more attentive, supportive, helpful, and may even go the extra mile for your customers. Many people give high regard to the support they receive, and some won’t mind paying a higher price for better service. Be vigilant on social media, review and rating platforms. If a question, suggestion, or worse, a complaint gets ignored, your purpose of generating new business will be defeated. A negative comment has the prowess to drag your vape store all the way down. An awesome interaction with customer support and positive feedback, on the other hand, will go a long way towards your success.
More and more people are making the switch from traditional tobacco to electronic cigarettes. Transitioning customers to your brand will be easier if you start by gaining their trust and rewarding them for their loyalty. Take time to invest in employee training to create compelling customer experiences, and you’re bound to have your place in the industry.