How To Make An Impact Using Search Engine Marketing

by Dan

SEM, SEO, PPC…there’s a lot of acronyms to learn. And with a constantly changing stream of rules and regulations, plus new lingo to learn, it can be hard to keep up with the digital marketing practices that could make a real difference to your business. But, take a little time now to learn and understand the basics and you’ll reap the rewards in the future. And if all else fails, find yourself a reputable agency to take the hassle and ambiguity out of digital marketing for you. 

What Is SEM?   

SEM (Search Engine Marketing) refers to any search advertising tools you pay for. For example: Google Ads, Bing Ads, and Yahoo are all examples of search engine marketing. Often referred to as ‘pay-per-click’, search engine marketing allows you to target your audience using keywords matching specific search criteria. ‘Pay-per-click’ means just that. You pay each time someone clicks on your ad regardless of whether or not they go on to make a purchase or enquiry. That doesn’t mean the click has been a waste of money however, it also serves to increase brand awareness and build trust with potential customers, as well as driving traffic to your website. 

Why Does It Work?

Search Engine Marketing is effective as it targets the right customer, in the right place, at the right time, something which is often difficult to achieve. If done right, it puts your business at the top of the search results. Customers are actively searching for your product or service and by investing in search engine marketing you’re putting yourself right in front of them. SEM can be a very cost-effective tool if you know how to use it. It’s time to get started…

Where Do I Begin?

You need to start by conducting keyword research. To do this you need to know your business and your customers extremely well. SEM requires you to think about the words your target audience would use when searching for your product or service. There are many tools you can use to help with keyword research but if that all feels a bit too overwhelming then maybe it’s time to…

Call In The Experts

Digital marketing agencies make it their mission to keep up-to-date with the latest tools and techniques. Making a good or bad decision can really affect your bottom line. Take time to research agencies in your area and ask to see some case studies to check out their previous results. Search engine marketing doesn’t have to cost a lot, even when an agency is involved, so for many businesses it’s the safest, most effective way to approach digital marketing and see positive SEM results. 

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