Understanding SEO can be a complex and confusing process. To start things off, the term SEO stands for search engine optimization. But what does it mean? In simple terms, SEO involves the process of updating and improving your website to increase its visibility for every search engine out there. The better your web page’s visibility, the more chance you attract new customers to your brand or business. Nowadays, SEO is a crucial part of any digital marketing strategy. It is because every day, more and more users browse the internet searching for products or services. So, why wouldn’t somebody take advantage of such traffic and attract people towards their brand? It should be a no brainer for every business.
However, most businesses become impatient and start to picture themselves ranking amongst the top five on Google search results. However, they are not even achieving that goal. They fail to realize the processes behind the whole SEO phenomenon, which cripples their effort to excel. Suppose you want SEO to be beneficial for your website. In that case, you have to create a strategy, have a plan, and know all the steps involved in the entire SEO process.
This article will be about some of the processes involved in SEO. They are listed as follows:
1. Creating a list of and Conducting Keyword Research
The first step involved in SEO, and probably the most important one, is to develop keywords that attract a potential customer’s interest. Keywords are usually phrases or words that people use to search for products or services. For example, suppose someone wants to buy a bicycle. In that case, they will enter ‘bicycle for sale’ in the search engine of their choice and open up the website, which is the most relevant to their search.
Doing keyword research is crucial if you want to find words or phrases that cater to your niche. For example, if you sell generators, the appropriate keyword to go for would be generators. Also, do not forget to research the keywords your competitors are using. You will bring new options for what keywords to use. Various automatic tools are also available to evaluate the worth of a keyword. You can use this keyword checker to find relevant words or phrases. The more relevant keywords you incorporate on your website, the better chance you will have to increase traffic and bring in new customers.
2. Website Audit
Another step involved in SEO is conducting an audit of your website. If you have a website that contains hundreds of pages, it is worth doing an audit of the content present on it. Such an audit will allow you to know about the content you should repurpose, rewrite, or eliminate. At first, doing so might decrease traffic on your website, but it will bring relevant traffic in reality.
A website audit will ensure that all your content is SEO-friendly, up to date, and according to your target audience. Plus, after your updated content goes through indexing, you will most likely see more conversions in the future.
3. Technical SEO
When talking about technical SEO, you need to consider website speed, index status, crawl errors, redirects, broken links, HTTPS, and much more. Fixing or updating these issues in isolation will not get your website anywhere. In fact, you have to fix everything mentioned above together to get better results.
For example, suppose you fix your web page’s speed and optimize it to open on a web browser without the user having to wait too long. In that case, they will most probably stay longer on your webpage. Or if you reduce the number of redirects, chances are the number of conversions will likely increase.
4. Content Optimization
Through your website content, the brand builds its authority, trust, and relevance. One way to do it is by proofreading, thoroughly editing it, and optimizing it according to SEO. On the other hand, poorly edited content will have the opposite impact.
Create content that catches the readers’ eye and piques their interest in continuing reading it till the end. Suppose you succeed in getting the relevant material as per your reader’s interest. In that case, more and more readers will read it, which will lead to conversion and an increase in traffic to your website.
The Final Words
Doing everything possible to optimize your website and its content according to SEO best practices enables you to stay on top rankings on Google search. The more optimized the content, the higher the conversion rate, which will lead to an increase in organic traffic to your website. Understanding the dynamics of the processes involved in SEO enables you to become popular in the eyes of the customers and enhances your online performance. You can give your competitors a hard time matching your skills through SEO, but only if it is done the right way.