If you want to be good at SEO – great even – there are certain things that you just have to do, day after day. No, it’s not always the most fun of activities like say, pitching to new clients or designing a new product, but it is necessary.
The “daily” part of SEO is also essential. It’s something that needs to be done every day, thanks to the nature of search engine algorithms which depend on a constant drip feed of content.
If you want to keep your site ranking high and your clients happy, then follow these daily habits for success.
Study The News
SEO is one of those things that is constantly changing. It seems as if every week there is some new algorithm or approach businesses need to incorporate into their model. Just last year, Google released its Panda algorithm in September, designed to prevent people from spamming websites with low-brow content in order to fool its algorithm. Now companies must send signals to Google that they are producing high-quality content that isn’t “thin.”
There are loads of blogs that you can follow to keep up to date.
One such blog is Google Webmaster Central. This is Google’s own blog and is specifically designed to help webmasters and business SEO managers maximize their search results. Search Engine Land is another good bookmark to have, given the range of articles they have on the site and the up-to-the-minute news on all things SEO. It’s also worth looking into SEO experts like Nu Studio, who have a bunch of inspiring stories about how to dominate on SEO.
Sometimes small businesses trying to do SEO will rely on what they think should be happening, rather than what is actually happening. They’ll target a particular keyword they think people are typing into their search bars, even when they are using an entirely different one.
This is why it is so important for businesses to use analytics. Analytics provide hard, objective facts about the performance of your search engine optimization techniques. You can also use analytics to find out what sites link to your and what backlinks your competitors have managed to secure.
Always Act Quickly
It’s all well and good theorizing about SEO and having discussions about what works and what doesn’t. But the most successful businesses aren’t those that sit around all day discussing their plans to rise up the rankings. Instead, they are the companies that act and actually get the job done.
In SEO, there’s a risk of what has come to be known as “analysis paralysis” where companies spend months generating a plan of action rather than just doing the stuff they need to do.
Businesses should follow a simple four-step procedure. First, they should present the project and calculate the potential gains. Second, they need to create a compelling case for investment. Third, they should submit their technical requirements in a way that can be used by developers. And fourth, they need to create a timeline that will help them make sure that they are on schedule.