Choosing an SEO company that can help you do a complete SEO campaign is not as easy as it looks. Googling “best SEO firm” will not always get you the best results as well, particularly because you have different needs and preferences. This is why you must focus on the important things when choosing an SEO company to work with.
Start with Local SEO Agencies
Whenever you are searching for the best SEO Canada company, always focus your search on companies based near you. At the very least, you need to work with an SEO agency that is familiar with the Canadian market perfectly.
Working with a local SEO company means you can target specific market segments, have better control over your SEO campaigns and can actually work with the agency in a much easier way due to the proximity. You will also be able to optimize your campaign to have better local search result rankings in general.
Bigger Is Not Always Better
When it comes to choosing the right SEO agency to work with, bigger is not always better. You should see all SEO companies as equal, regardless of their sizes and number of employees. Instead, look into the company’s portfolio and review their past projects.
Similar to when comparing companies, you must also not focus on size when comparing SEO companies’ portfolios. Instead of comparing the number of projects they have worked in the past, get references from past clients to get a clearer picture of the companies’ services and results.
SEO is always about finding the right mix between technical aspects of the website and the content you are distributing. Make sure the company you are engaging knows how to produce quality content to support the campaign you will be doing.
Good SEO Firms Tell Great Stories
Don’t hesitate to compare multiple SEO companies when you are searching for the right one to work with, but make sure you keep it a secret. Ask the person in charge to explain past projects and how they execute the correct SEO strategies to achieve the desired results.
Good SEO firms tell great stories, simply because SEO is all about telling stories and making sure the stories reach the right audience along the way. You can easily assess if the people you are reviewing are good at what they do based on your level of comfort upon hearing past projects.
Good Price Seals the Deal
Lastly, make sure the firm’s services are affordable according to your personal budget. You can always scale an SEO campaign according to your budget and the market segments you are trying to reach. The SEO firm should be able to provide you with an estimate for the project along with ways to maximize your budget in order to achieve the desired results.
After reviewing these aspects, you will have no trouble at all choosing the right SEO firm to hire. You can then start working on creating a kick-ass SEO strategy that will drive more traffic to your website.