Celebrating National Radio Day

by Dan

Although it’s easy to revel in the latest technological innovations, it’s important to recognise some of the more deeply-embedded traditional technologies that have become a permanent part of modern life.

And that’s the thinking behind the development of National Radio Day that is a global event that seeks to highlight and promote the amazing role that radio has played in all of our lives.

Origins

celebrating-national-radio-day

Every year on 20 August, radio stations across the globe have gradually been taking part in a celebration of the radio form. Although there is no single organising body for the event, National Radio Day is thought to have begun in the 1990s. And despite the limited profile of the event, many are hoping that it could achieve a similar profile as that of the highly successful Record Store Day.

Record Store Day sought to revive the flagging record shops of the world who had been suffering due to the digitisation of music that had slashed the physical sales of albums and singles. But whereas record stores have struggled with the digital revolution, radio has enjoyed a much more simple transition to the online domain.

Technological adaptation

Technological adaptation

In 1993 the North Carolina based radio station WXYC became the first traditional radio station to go online. This was swiftly realised to be the only way for radio stations to adapt to the borderless format of the internet.

Whereas analogue radio stations have always suffered from the geographical limitations, the opportunities offered by internet radio have become quickly evident in allowing consumers to listen to a radio show whenever they want, wherever they want. This mirrors technological developments in other areas such as gaming where players can enjoy a variety of gaming experiences from the convenience of their own mobile.

Like popular radio apps such as Simple Radio, casino sites such as Europalace are able to provide a huge variety of entertainment for the modern consumer. With hundreds of slot games, table games and exclusive promotions, the gaming options available have become limitless. And thanks to the ease with which sites like Europalace can offer regular updates and real-time information, the public are able to enjoy a much more personalised and customisable entertainment experience.

Future radio applications

Future radio applications

Although there are still some licensing limitations upon who can enjoy certain radio services in particular locales, the democratising influence of the internet has meant that there is now an endless range of radio stations and shows that can cater towards specific niche audiences.

And with even the monolithic BBC introducing a recently updated radio app that enables users to listen to live shows, download podcasts and share programme information, it looks like radio faces a fascinating future.

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