So, you have started your own company and you want to become the next business tycoon, right?

But how are you going to achieve that?

In today’s world, the secret to becoming “big” lies in your Social Marketing/Media skills. It’s not just “How you operate?” that counts, it’s “How you understand and communicate with your clients?” that plays a very significant role.

So, if you think that setting up a business is the only thing that you would have to do, then you’re wrong. You need to maintain that business as well and how are you going to do that? By going online and by making a social presence. If people don’t know about you on Facebook, Twitter, Tumblr, LinkedIn, then probably you don’t exist for them.

Fortunately, we have some amazing tools that can help you in analyzing how much people know about you. These tools help in managing and monitoring the data received so that you can use that data for your own benefit to the maximum extent.

Social Media Tools

Below are some of the finest tools available. However, a question might pop up in your mind, “Which tool should I use?”

The answer to it lies in this simple statement: “The one that benefits you the most!”

You should be aware of your company and its objectives. With those objectives in mind, you can easily determine which tool would work best for you. For example, if your application is a simple app that doesn’t require complex tools to analyze data for it, then going for the efficient, lightweight tools would be the wisest decision for you. However, if your app has a vast amount of database(s) and manages multiples of accounts and requires shared workspaces, etc. then going with the real-time, complex tools should be your choice.


hootsuite social media monitoring

Hootsuite is, no doubt, one of the best social media analyzing tools. This tool is best when it comes down to being “socially active” and when I say that, I mean it in the LITERAL way. With this tool, you can have up to five profiles on the top social networking sites. Obviously, this limit is just in the free version. The paid version has a lot more to offer.  In the free version, you can analyze your data, however, to a certain extent. The paid version, which costs around $11 per month, comes with no limitations, whatsoever. All the Hootsuite functions can be easily accessed from their original website.



Klout, another amazing Social Media Analyzer and your personal Manager. If you want to know how much people talk about your business and are you the “Next Big Success”?, then probably Klout can be your best friend. What Klout does is that it analyzes your influence over the people. For this, the Klout sees how many people interact with your posts and then calculates a data and gives you a score out of 100. If you’re really active and post continuously, then your score would be higher. Klout provides you with a pie chart that tells you which are the sites that are generating the most traffic to your site. It also provides its users with a graph which indicates how your score has changed over the last ninety days.



Tweriod, as the name suggests, is a Social Media tool that helps you with your tweets. We all know how to tweet, right? However, we don’t know when are maximum followers are online and when is the right to tweet. This is where Tweriod comes in handy. It analyzes your tweets and your followers’ tweets and then it generates the data accordingly. The data shows you when is the right to tweet for you. For example, on Sunday, 3pm to 5pm is the time when maximum followers are online. So, sending tweets at this time would work perfectly for you. The free version only lets you analyze your data just once a month. However, if you upgrade to the paid version, then you get all the benefits.

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