Changing the landscape of business for the better, e-commerce shops have provided a new way of selling which more people can have access to. Several entrepreneurs, who previously had less chances of opening brick-and-mortar stores due to high startup costs, are now more freely able to put up businesses. Once the site is up, the next challenge is getting the word out and make consumers take the time to visit their online stores. If you’re one of them, this article is for you.
Here are 6 ways you can effectively market your online shop:
1. Publish a press release.
Build an online clothing shop and you’ve got a store, regardless of the lack of four corners and a roof, but where are the customers? Write an attention-catching article and have them released by the right media outlets to let people know about the latest buzz: your store’s opening! Determining where it should be ideally released depends on who you’re targeting as your store’s customers.
2. Send free samples to influencers.
First, who are these influencers? These are persons or groups who’ve built a following, a circle who they have influence on. Hence, the name. They could be bloggers, vloggers, leaders of organizations, anyone whose opinion affects those of others’. They could influence a small group to thousands. Getting the right influencers to promote your brand, product or event would establish your online reputation faster and more effectively.
Don’t you prefer to check out a restaurant if your friend swears by them? Your consumers might not personally know these influencers but trust was established through different methods. Knowing who your target market listens to would help you narrow down your choices on whose opinion you’d want to be on your side.
3. Sponsor an online event.
With a sponsorship, you get leverage in reaching out to your customers, current and potential. You bring an air of authority and another level of depth to the brand. It becomes more than just business as a new layer of personality is added to it.
An ad can cost thousands of dollars so why not spend that money supporting what’s close to the heart of the enterprise? Plus, you get to interact directly with your target market. Imagine how heightened brand awareness is in that moment and the relationships you can build at the same time.
4. Email the right people.
Spending time and money emailing those who you don’t know for sure whether they’re interested in your shop and the information you have to share is such a waste of resources. Redirect those to consumers who actually care. How do you gauge if they do?
If they’ve purchased an item or is in the process, that’s a definite sign. Incorporate an invitation to signing up for an email subscription in your buying process. Another would be placing an invitation at the end of a blog post. Some sites automatically have a pop-up invite once you pay the store a visit.
5. Offer a contest or giveaway.
People love freebies! Contests add fun and excitement to the mix while giveaways are nice surprises. Both are great ways to shake the usual flow of things and allow you to create hype for your products. Through them, you can generate likes, site visits, and online interaction . If you’re having trouble with content, many businesses gain original and interesting user-generated multimedia via competitions.
6. Make your social media presence known.
There’s a whole range of social media sites today that would benefit your business when optimized to attract consumers’ attention and drive traffic to the site. Social media has become an integral part of people’s lives these days. Most are bound to check at least one account in a day while several frequent more than one social media platform.
Having a strong social media presence increases the chances of getting your brand name known and retaining a stronghold in a person’s memory. This involves planning, creating as well as executing relevant and interesting information regularly. Post them during the right time of the day when traffic is highest, which is determined by your target market and others who patronize your brand.