So you have come up with an incredible idea for a service or product! You have even built a website and created a prototype. Now, it’s the perfect time to get the word out about your new business.
But how? Do you have a plan? You certainly want everybody to know and talk about your new business. Maybe a few people already are using your services; nonetheless, just because you are making a few bucks, it doesn’t suggest that your business is that much visible and noticeable.
Don’t worry—there are a number of ways to let the world know what you are doing. Let’s check them out right away.
1) Establish yourself on major social media sites
You need to figure out the social media sites (Twitter, Facebook, Pinterest, and Google+) that your target customers dwell in before launching a social media campaign. Set up profiles or pages on those sites, and make it a habit to post content on a regular basis—at least once a week is must. Better yet, you can use a service like Hootsuite to centrally manage your social media profiles.
2) Create high-quality content
Set up business blogs, which are the most lucrative way to boost your organic traffic.Write for your target audience and create informative posts. Then not only Google will reward your website, but also people will begin sharing your posts organically. Create amusing graphics and videos with respect to your target audience, and share them across all your social media profiles.
In addition, allow your followers to share your content easily. Ensure that people can follow you on Twitter or Facebook directly from your site (through hot-linked buttons to your social media profiles or pages). Add buttons to allow them to share your products and content on StumbleUpon, Twitter, Google+, Facebook, Pinterest, and others.
3) Ask friends and employees to spread the word
It might be possible that you don’t have any followers on Twitter, Instagram, Facebook, or Pinterest at all; however, it is also a possibility that your family members, friends, or employees do. Ask them to follow your new business on social media sites and get the word out. Even better, if you can offer people a referral commission structure for sharing links to your products or site.
4) List your business in an online business directory
You can find a plethora of online business directories that connect companies and users all across the world. Use them to promote your business online and render visibility for your diversified products. Also, you get to showcase your services in a simple manner and facilitate contact with a community of local users who surf the Internet to meet their daily requirements. One such place that can help you to grow your business online is INFOISINFO that provides you with a seamless and effective business management tool to connect to users and other companies searching for your products and services.
5) Follow industry influencers on Twitter
You need to build a Twitter following by following and engaging key people in your industry. Utilize Twitter’s advanced search to locate people within a particular area related to your industry and engage with them. In addition, you can create lists of people in the industries you want to reach on Twitter. Often they will follow you back or engage with you.
6) Avail paid search
Paid search marketing, for instance Google AdWords, can be highly efficient for new businesses for testing online marketing by driving from Google to their website. In this regard, starting with a tiny budget and testing a number of creatives and ad groups of at least three variations is generally recommended. Moreover, doing small PPC ad purchases and seeing the keywords that get clicked more is a great way to test keywords.
Although the points mentioned above will give you a good kick-start, yet you need to establish yourself as a genuine resource, so that people notice every new thing you release. They will look forward to try your product or service, and will even like to know about side projects you are taking on.
Got anything to share?