When you own a business and you want it to succeed, there are tons of things that you need to take into consideration and while some of the steps that you need to take are related to marketing and promotion of the business, the more important ones include creating a website that is functional, appealing and visible to the masses. While the right web hosting company can handle many of your problems, there are also some factors that you need to take into consideration yourself to ensure that you can enhance the performance of your website.


One of the major factors that drive most businesses is the kind of content that’s on the page. If you want people to stay attracted to your website you really need to have content that will engage them. Your message needs to get conveyed to them as soon as they visit the page because if you don’t grab the visitor’s attention in the first 10 seconds there’s a strong chance they will leave the page. This is not good for your business or SEO.

Make Your Visitors Come Back For More

When you promote your business or when you use online marketing to get more hits to the site the traffic to your website will increase, however if you want to make sure these people keep coming back to your website you need to give them a reason to. Try engaging them in the content on the site. Make sure you provide the users with quality content that’s engaging and attractive. Also, make sure you have s newsletter or a blog or something that will make the users want to keep visiting your website.

Optimizing The Images

This is one of the most important aspects of a website. When you have too many heavy images on your website, your website will load a lot slower as compared to any other website. There are a number of attributes regarding an image that you need to keep in mind.

Fist is the size of the image. It is obvious that when you upload an oversized image, the website will load slowly. It is best to crop the image, reduce the depth of the color and remove any kind of content that may be on the image. The second thing you need to keep in mind is the format of the file. There are a number of people that prefer PNG files these days however there are still a few browsers that do not support it. You should definitely avoid BMP files and use JPEG files as much as possible.

Social Media

Not a lot of business owners know to use social media to their advantage. A number of people consider social media to be a waste of time and energy. However, social media websites can do a lot of good to your business. They have something that is called behavioral marketing. They also help you market based on age, sex and location. This is something that no other marketing company can give you.

HTTP Requests

Did you know that a website takes longer to load because of a number of HTTP requests? A number of websites include flash files, images, worksheets and other such things. An HTTP request needs to be made before these can be viewed. This affects the load time of the website by a great deal. You should reduce the elements on the page and use CSS rather than images on the website.

Mobile Friendly

Most people are on the move these days. Very rarely do people have time to sit on their desktop or laptop to browse the internet. This is where a mobile friendly website comes in handy. You need to make sure that your website loads on any kind of smartphone that is available today. This will improve traffic to your website and will increase your acceptability as well.

At the end of the day, it’s the performance of your website that determines whether you will manage to make a sale online or not and as a business owner you should make sure that you manage to do whatever you can to enhance the performance of the site.

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