There was a time when link building was all about how many links you can put out in the online world. The quality didn’t matter.
But, times have most certainly changed.
Now, you have to work much harder on a link-building strategy. You will have to build an entire campaign and spend resources to create the right links. It’s a slow process.
That’s why many people prefer to outsource link building to marketing experts like Globex Outreach.
You also have to find the right pages, high quality and authority, to build links that could benefit you in the search engines.
Before getting into the link-building strategies, you may want to get the hang of a couple of things. So, let’s check them out first.
Good Links, Unfavorable Links, and Bad Links
Not all links come the same. Some links are beneficial for your site, and others may not do as much good or end up doing some damage.
Good Links
The best links are the ones you naturally earn, and they are not usually scalable.
Reaching this level takes a great deal of effort and time. However, it also means that each link you get has more value. And not just with the search engines. These links can puzzle your competitors as well because they aren’t easy to replicate.
Unfavorable Links
These are the links that are easy to produce in masses. But, what is easy usually doesn’t do much good.
These links won’t have any significant impact on your rankings, that is, if they have any at all.
You will simply be wasting your resources by investing in these strategies.
These include:
- Guest blogging at a massive scale by spinning or creating similar content and publishing on countless sites
- Getting links from irrelevant sites
- Putting links in the header, footer, or sidebar
Bad Links
Now, these are the links you need to avoid altogether. There is no use even looking into these because you may incur a penalty from the search engines when you’re caught. Basically, they will ruin your good link-building strategies as well.
Some examples of these are:
- Linking on general directories that accept any site that pays a fee
- Creating a private blog network
- Linking on forums and comment sections
Now, let’s get into the good link-building strategies.
Guest Blogging
More and more businesses are including a blog section on their sites. Here, they regularly post helpful and informational content that gets them more business.
If you’re doing some blogging as well, that’s great. However, you should increase your efforts and try guest blogging as well. That is, posting your blogs on other relevant and authority sites.
Before you begin, you should set a clear goal for your guest blogging. Since you’re here, you want to build links. For that, you should focus on authoritative blogs that will accept a guest post and share it on their social platforms as well.
With this, you can reach a wider audience and have your links on multiple trusted platforms.
Infographics
Infographics have gained quite a popularity. They aren’t only an excellent way to put content out there, but they can help you build links as well.
With an infographic, you can take any long piece of content and turn it into an easily digestible form. Along with short and concise content, you can use creative visuals to attract attention.
With this, an infographic can organically direct traffic to your webpages continually.
While you can create different infographics just for sharing and asking other relevant high authority sites to post them, you should add them to your site as well.
Social Media
Social media platforms are an incredible place to grow your brand and get more good links. These platforms may have allowed people to increase their methods of communication in the past. But now, they have put the marketing game is on a whole new level.
You need to boost engagement on social media and get a big fan following. But even before that, you should research and find out which platforms your target audience primarily uses.
You should look into influencer marketing and social media ads.
In social media influencer marketing, you need to find pages or people who have a big following. Their target audience should match yours. Also, they need to be reputable and trusted by their followers.
You can ask those influencers to share your brand name, infographics, links to blogs, and more.
Niche Directories and Listings
There are many directories and listings online that are highly reputable and trusted by many people. If you can find listings and directories in your particular niche, you have to contact them.
Mostly, these sites place no-follow links to the websites on their lists. That means they aren’t necessarily telling people or even search engines that they trust you. However, it can still impact your business and rankings positively.
You can start with Google My Business, Yelp, Apple Maps, and others.
Broken Backlinks
At any given moment, there are countless webpages on the internet that are linking to sites or pages that no longer exist. These links are known as broken backlinks.
Now, you should use some tools and find relevant websites that may be linking to sites like yours. If you have relevant content to offer in the places where broken links are, you can contact those sites’ admins or webmasters. While doing so, you can suggest that they link back to your site instead.
While it may not seem like much, it can make a tremendous difference if they accept and link back to your site.
Work On Your Brand
The thing that matters the most, at the end of the day, is your brand’s reputation.
You can go around trying all sorts of different strategies, but you also need to find ways to improve your brand’s name. When you do this, you may start earning links without putting in much or any effort. As you may have read above, the links you earn are the best links you can get on the internet.
