In today’s business world, a website is one of the most important aspects of your business. Since online shopping has exploded in recent years, websites have taken on the role as the company’s primary online presence. A responsive website that looks appealing and serves the customer’s needs can lead to a huge boost in sales and can help a business gain a solid online presence. However, if a website is slow, unappealing, or doesn’t offer the customer any help then your business’s online presence can take a major hit. These bad websites are in dire need of a redesign. However, redesigning can be tricky, and sometimes businesses don’t even where to start. Thankfully, you can simply ask yourself these questions when starting your website redesign, and you can be ensured a high quality website when all is said and done.
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What’s Wrong With My Current Website?
The first thing you need to do before you start your website redesign is identify whats wrong with your current website. Is it too slow for your customers? Is it unable to be properly used on certain devices? Is it unappealing to look at? These are all questions you need to consider. Once you identify your current website’s weaknesses, then you can begin the website redesign process. Your new website should be designed with your past failures in mind. This will help prevent you from making the same mistakes that plagued your previous website. Studies show that users only stick around for less than a minute, so you only have a small amount of time to make a good impression.
Is It Mobile Friendly?
Mobile internet browsing is extremely popular, and has even overtaken desktop browsing as the most used form of viewing the internet. This makes designing a website with mobile browsing in mind an absolute necessity. Your new website should be slick and easy to use on mobile devices. This usually means having a specific mobile version for your website. By doing this you make it easy for a large portion of your customer base to use your website and make purchases. A strong mobile experience could even attract more online mobile shoppers and expand your online presence.
Who Is Your Website For?
One thing you need to consider when redesigning your website is what type of audience the website is going to cater to. Is your website going to be a place for established loyal customers, or is it a place where you will attempt to attract new customers? In addition, how will your employees benefit from your website? Will your company’s information such as corporate wellness programs be available to see? Identifying your audience allows you to create your website to cater towards your target market, making it much more effective at completing its goal.
What Will Make Your Website Unique?
There are millions of websites on the internet, so in order to stand out your website needs to be unique in some way. There are several ways to make your website unique, ranging from design elements to the type of content you post. By coming up with your own unique website designs and creating your own content, you can create a memorable website experience that will stay in your customers’ minds. A unique can be a great way to separate yourself from the competition and secure new customers.
