If someone sees your business’ web address on a billboard, will they be able to remember it and punch it in correctly when they get home?

This is only one of many questions you need to ask yourself when setting up your business’ domain. This is about to be the nucleus for most of your marketing and sales activities. You don’t want to be stuck with a bad domain.

To ensure you’ve made the best possible choice, avoid these 4 common mistakes.

1. Choosing a Cheap Website Host

Trust us when we say that cheap website hosting is far more expensive than you think! Trying to save a few dollars on hosting will cost you far more money in lost traffic, leads and even sales.

Your host is the backbone of your website and all of your digital marketing efforts. It is even more crucial if you have an ecommerce site.

Hosting is also massively important if you have a B2B website. If this is the case, we invite you to read this complete guide on website hosting best practices to ensure you’re always setting your site up to succeed.

2. Going Too “Cute”

We live in a modern age where an “S” can be substituted for a “Z,” (i.e. a soap called Sudz) or a “Qu” can be replaced with a “KW” (i.e. Kwick Mart).

You will face a lot of problems if you get too cute with the letter swaps in your name, particularly from a domain perspective. If your name your woodworking business “Wood Wurkz,” almost nobody who sees your outdoor signage, billboard ad or flyer will remember which part you misspelled on purpose.

You may think you’re making your brand young and edgy. But, you’re actually making your business impossible to find. You’re also somewhat shooting yourself in the foot from an SEO perspective, as people are searching for “wood works” not “wood wurks.”

3. Going Too Complex

We know. It seems like nearly all of the good domains are taken. However, it’s better to be a bit creative and come up with a Plan B, rather than trying to force the issue with a complex and difficult URL.

Take the online store Mizzen+Main, for example. They have a fairly complex URL in www.mizzenandmain.com. However, they advertise on a number of podcasts with a cheeky and easy to remember URL of www.Comfortable.af to make it easy for listeners.

The lesson here: If you have a complex URL, be sure to purchase vanity URLs for marketing purposes.

4. Ignoring SEO

There is merit to adding one of your major keywords to your domain name. If you own a bagel shop, go after some SEO juice with something like BestBagelsInNY.com. Now, you have a longtail keyword in your URL, which can be a big boost. 

These are just a few of the many, many considerations. However, if you choose a reputable provider and go with a simple and easy-to-remember-and-enter web address, you’re setting yourself up for success.

Switching domains later on can be a huge process that always takes longer than you think it should. Avoid this by getting the right domain the first time!

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