TikTok is one of the latest developments that started as a karaoke app and grew to be one of the most widely used platforms across the world. With over 800 million monthly users and an impressive engagement rate of 52 percent, it is a great way to connect with the target audience.

However, getting popular on TikTok is not so easy. Engaging content with some powerful strategies can help you stand out from your competitors. Here, we have compiled three easy steps to speed up your journey to popularity on TikTok.

Step 1 – Identify your Niche

Like any other social media platform, growing popular on TikTok requires you to define your niche and create content relevant to it. Here is how you can do this.

Identify your talent

You don’t need to do what others are doing. Instead, evaluate what you are good at and use it to create engaging TikTok videos.

Maintain consistency across platforms

Marketers should ensure that their TikTok presence aligns with their profiles on other platforms. This helps drive followers from other channels to TikTok.

Make it unique

Uniqueness is certainly the key to get popular on TikTok. Find a style that delights and stuns your audience.

Step 2 – Create Disruptive Content

To get visibility on TikTok, you must post engaging content. Take time to create entertaining videos that can be shared. Here are some useful tips.

Follow trends

The first rule for success on any social media channel is to post trending content. Use the ‘Discover’ tab to identify the latest trends relevant to your niche.

Use hashtags

Adding relevant, popular hashtags in your post improves its reach. It also helps you get your video delivered to your target audience.

Post regularly

Consistency is one of the requirements for desired engagement on the platform. To get popular, upload new videos on regular basis. You can even post multiple videos a day to increase your chances of appearing on the ‘For You’ page.

Step 3 – Grow your Following

With such a large number of videos being posted every day, you cannot wait for your content to get discovered. It is a good idea to take steps to expand your reach. You can use popular services to buy TikTok followers. Here are some effective ways you can expand your TikTok presence.

Follow and engage with others

This is a great way to grow your followers on TikTok. When you follow other people, they go to your profile and look at the videos. If they like your content, they are likely to follow back. Another great way to expand your visibility is to comment on relevant videos.


Working together with popular influencers on the platform helps you leverage their popularity. Identify key TikTokers for your niche, engage with their content and collaborate to expand your reach further.

Use CTAs

Even if your video reaches a large number of people, not all of them will start following you. You need to tell them to do so. This is why it is important to add a call-to-action with every post to encourage viewers to take action.

Though TikTok is a new player, it offers immense possibilities for marketers and influencers. With a strategic approach, nothing can stop you from getting popular on this platform. Do share with us what you think can help accelerate your journey!

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