Making Events Immersive Experiences
These can be sooooo exciting! We are talking about conferences, conventions, or concerts here. If you aren’t quite sure on the physics of an immersive event, it is almost a sure thing that this is something that you want.
Basically, an immersive event is one in which the attendees will find themselves so caught up in the event that they will end up with all of their attention focused on it. There is the ever-present smartphone temptation that tends to draw the attention these days, and because of this, you can measure the success of your event by how focused the people attending are on the here and now as opposed to their phones.
Like many things when it comes to planning events, you can get a few tips from the many pros out there in order to ensure that your next event will be at the next level. In the following paragraphs, you will find a few tips of our own.
There aren’t too many event apps out there like DoubleDutch. This app will turn your passive event attendees into participants who are active. There is an activity feed that is filled with things like likes, follows, comments, and status updates. There is also a lively discussion that is complete with games, badges, points, and even leaderboards. You can poll your audience with the live poll feature and uncover the top questions, comments, and or concerns your attendees have. The survey feature will allow you to increase your survey completion rates so that you are able to gather data that is highly relevant. You can even get ratings and reviews so that you will be able to have a better understanding of what is important to your attendees.
Remember that when it comes to marketing, event marketing is great for reaching a lot of people in a short period of time. This is a marvelous way to reach out to people who are already interested in what you do. DoubleDutch is an app that is also great to be used at events such as marketing and trade shows.
It’s All in the Details
With immersive events, like everything else, it is all about the details. The tiniest things are the ones that will bring your event to life and if they aren’t right on, your attendees will know it. You can list all of the elements of your event and then design them all to fit your vision. How will people be dressed, what are they eating and drinking, what will they be doing at different stages and areas of the event? If you really want your event to stand out, make sure that you plan each aspect of it down to the minutest detail.
One of the best ways that you can make the people who attend your event feel like they truly have stepped into your world is to make sure that you provide them with a lot of visual clues… in other words, decorate for it. You can do all kinds of things with the décor, including emphasizing any theme you might have or even telling a story that will make your attendees understand what type of atmosphere you are aiming for.
The worst types of events are the ones that are filled with awkward speakers and tedious speeches. There truly is no reason for anyone to schedule hours upon hours of stiff presentations such as these. Yes, you might have the ideal expert to talk about their specific topic, but that doesn’t mean that your attendees will be wowed by that type of thing. Sometimes, the biggest expert in a particular field can end up being as tedious as the teacher calling for Bueller in Ferris Beuller’s Day Off.
Instead of boring people to death, workshops and impromptu talks are a much safer bet if you want to make sure that your guests remain interested. If the attendees are given the chance to take part in things, they will have a more involved feeling and be motivated to pay attention. Additionally, workshops give your guests the opportunity to get a great hands on experience that they will remember for years to come. This is a bonus that goes beyond keeping their attention focused at the event where it should be – on the event! This is a win win situation for both you and your attendees.
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