We all know that Sharepoint is an amazing piece of software used by many companies. But often companies struggle to adopt it perfectly and get their employees to use it effectively. Enlisted below are some of the best practices which you should follow to optimize the Sharepoint portal experience within your organization:
1) Get rid of Unviewed Content and Unused Pages
You need to identify which particular pages, documents and content have not been accessed or viewed in recent times. Optimizing your Sharepoint portal becomes a lot easier when you delete all those unneeded documents and pages. Doing this enables you to reorganize content so your users can easily access content which is important and valuable to them. In addition to that, you can either consider replacing ineffective, outdated content with new one or reposition unviewed content to effectively provide your users with latest upto date content.
2) Comparing data between different periods and understanding trends
Daily, weekly and monthly data comparison can be particularly useful in evaluating your Sharepoint portal usage. Comparing data can help in getting answers to following important questions:
– What trends are we seeing now and how are they different from last month?
– What is happening in Sharepoint portal these days? Has anything changed compared to previous month?
– How far or close are we from your goals?
A reliable Sharepoint web analytics system such as Cardiolog analytics can go a long way in answering the above questions. Often companies need to monitor and track the use of wikis as well as increase or decrease in document usage by their staff. CardioLog can simplify this process by creating a Portal Growth Trend Report and help compare the use of documents and wikis over a particular period whether week to week or month to month.
3) Listen to customers – Obtain their Feedback
Thanks to Cardiolog’s Voice of Customer tool, site owners can easily create surveys and questionnaire in order to obtain feedback from their customers regarding their products, services or even user experience for that matter. Collecting feedback from users and engaging them can help the analysts immensely by providing them useful data and insights which they can use in order for the betterment of their service or optimizing their user’s experience.
4) Using Behavioral Targeting
Once you are aware which users are visiting your sites, what are they searching for and what action they are executing on your site allocated to that specific search or pattern, you can zone in and target each user’s experience with the help of Behavioral Targeting. Behavioral Targeting allows you to choose which set of users can access a particular page of the site. You can target them on basis of various segments such as their job title, the browsing device they are using, their location, their language, their screen resolution and much more. This can enable you in customizing each end user’s experience specifically and help you in serving them to the best of your capabilities and ultimately maximizing your profits.
5) Tracking Sharepoint Portal Usage
With the help of a Sharepoint web analytics solution, site owners can easily discover the top portal users within their company or organization. In addition, they can also find out which users or rather group of users are not using the portal often compared to other groups in the organization and accordingly figure out the reasons and solutions for this occurrence.