Being successful online is a complicated concept, especially if you a just starting out or are only a small company.A search for your business’s name doesn’t always lead to your website and it can be competitive to beat companies with similar names, random online listings and completely unrelated results to get to the top of Google’s results.
Just managing your own website is not enough to get the traffic you should be getting. You need to upgrade your online presence on your own website as well as on third-party sites to ensure people can find you on the web. It is important to pursue the right strategies for online marketing, and surprisingly they do not have to break the bank.
Search Engine Optimisation (SEO) and digital marketing is the equivalent of the old school flyers and sponsoring strategies. Here are some tips to boost your online presence that are cost-effective and can still reap considerable rewards. It’s time to make your business shine online.
Blogging is the most cost-effective way to reach a vast amount of people. It gives you the opportunity to connect with your audience and engage with them on a personal level. You should always try and ensure you deliver a huge amount of value in the information you share to build up a loyal audience.
Once you have an established and credible blog with consistent postings and an audience, you can build a proper sales funnel to help increase your revenue. It takes time to reach this point, but once you do you can generate a large amount of income from the paths through to your sales from blogging.
You need to embrace social media in order to gain high amounts of traffic. It requires more than just having a Twitter or Facebook account. You need to utilise the platforms to engage and attract people to your page and keep them interested with regular updates and posts. Your social media pages will also be indexed by search engines and searches for your company name will post results to your social media pages.
When creating your social media you should use a recognisable campaign and brand that runs consistently throughout your business. This way your campaign will be recognised easily and people will make the instant connection between a post and your company. You should try and post on your social media accounts twice a day and try to target the specific times of day that your audience is the most active.
Search Engine Optimisation
SEO is absolute key if you want your business to be at the top of a results page, and research shows that most people do not look beyond the first page when running a search on Google. It is all about finding out the most common phrases used that are related to the service or product you are offering. You have to get into the mind of your audience. You need to optimise your web addresses and Metadata as well as having a distinctive name business name, high-quality content and backlinks to your site from other trusted sites.
Being able to send limitless amounts of traffic to the content you create is the ultimate way to improve your business visibility, providing them with quality content when they arrive there gives them great user experience and then funnelling them through to a sale from this process is the ultimate goal. Once you have this process figured out, you will see an outstanding difference in your business revenue.