How To Drive More Sales Using Magento 2 Search Options
The internet is an invaluable resource when it comes to doing business and ecommerce has never been greater. Businesses are thriving and always looking for ways to improve. For ecommerce stores, it begins with the use of the right software. One of the options is Magento, an ecommerce platform known to many. As with every other ecommerce store, the core business is to increase sales. Customers always go through websites searching for products to buy and store owners can use this to their advantage with the Magento 2 search.
Magento 2 started out with the sole aim of increasing productivity and customer engagement using the different features. Its properly organized user tools increase productivity and reduces build up time. Navigation is seamless and provides room for increased user engagement and better conversion rates. With easier customization of file structure, Magento 2 allows every ecommerce store to achieve its full potential uniquely. Users can enjoy faster performance, responsive web design and customers can easily check out of the store using a 2-step process.
Among the versatile Magento 2 features are its search options. A properly placed search tool is well able to increase sales on an ecommerce store. It is inevitable that customers will use the search button in an online store because that is the easiest way for one to find an item as opposed to going through every single category and item on the catalogue. Businesses can use this feature to increase sales and make their customers a happier lot. How, you ask?
1) Make the search results relevant
Magento 2 has three search options namely like, fulltext, and combine. These three options determine the results that show up after a search request. The ‘like’ option brings up results with similarities to the keyword used. If, for example, the customer inputs book into the search bar, the results displayed will include anything close to book.
You will therefore find options like bookcase on the list simply because it has the word book in it. ‘Fulltext’ gives results with the exact wording and according to relevance, which may narrow down the options displayed. ‘Combine’ puts both of the above into use. It allows for listing of partial matches but selects the results according to relevance.
You should also add closely related synonyms so that they appear on search results. Choosing the right option allows clients to find what they are looking for much faster and more often. When a search is made easier and useful, clients are more likely to buy closely related items and will probably come back for more because of efficiency.
2) Meta data
You may have a lot of similar products to add to your catalog and uploading them all may be a tedious task. You need to remember to type in detailed and useful meta data for each item. The more specific the details the more likely it is to attract buyers.
Work on configuring the attributes to match user behavior. Look at the attributes offered using quick search and the sorting order of attributes on the results page and be sure to have more important filters at the top.
4) Google analytics
Check out the Google analytics data under the content tab. Search results pages usually have “catalogsearch” in their URL so filter these out and look at the figures. You should find how individual search terms fare including exit rates, bounce rates and $ indices. These figures can help you know which pages need improving so as to increase performance.
You can also get Google Analytics to keep track of and report any data on how your Magento site search is performing. Configure it using the query string for search parameters on Magento and you will have additional data on your search activity.
5) Magento reporting
Another data source is Magento reporting. It will tell you what your store users search for and what results they get for their searches. You will find common misspelled terms, high volume terms and terms that may not be displaying the right number of results. You can then make the necessary alterations to these pages so as to improve search results.
Analysis has shown that people are more likely to buy items when they find the items using the Magento search option on an ecommerce site. This is because they probably already have an idea of what they want to buy and are looking for a little more detail on the site so they can finalize their choice.
Improving the search option is therefore critical to driving sales. Better search results translate to a more likelihood to buy and this is the ultimate goal of an ecommerce platform. Find every possible loophole that could be leaking sales opportunities and plug it to see an increase in sales. Search engines have a lot more to offer your business.
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