Social media is the main street of the modern business world. It’s where every company, big and small, is competing for attention, locked in a fierce battle for leads, sales and brand recognition. Today’s internet-savvy public is saturated with announcements and advertising, so how can you grab their attention and get your message across? The answer is to use the technological tools at your disposal. Understanding the science of social media The first technology-related step you need to take is to grasp just how social media platforms like Facebook determine what social media posts get seen by their users. We see only a fraction of the posts made by our friends and the pages we’ve liked or followed, and that fraction is determined by the use of complex algorithms similar to those used by search engines like Google. This means […]
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