Blackberry-A gadget that kept the world mesmerized with its innovative improvements in technology is in the news for all the wrong reasons. The developer of the BlackBerry smartphone, RIM, is a leader in wireless technology. RIM won the patent for placing fuel cells behind the mobile phone keyboards. Using this technology a mobile phone would be able to recharge itself. This small success is quite big for the company, as they have gone through enough tough times.
Towards the end of 2011, RIM experienced the worst of nightmares. There was a service outage and millions of Blackberry users across the world lost access to e-mails and BBM messages on their phones. It was a core switch failure that was restored within three days. As compensation they offered $100 worth free premium apps for the users and to the support extensions. Blackberry had lost its market to Google’s Android and Apple’s iPhone.They are trying to make a re-entry with the Blackberry 10 OS.
Blackberry 10 OS is an operating system that is based on the QNX platform. This was originally known as BBX. The BBX trademark was used by Basis International for their software and hence RIM was blocked from using the trademark. This OS supports apps written in C, C++ and HTML 5 applications.
This exciting feature would grab the attention of many users. Apps that were created for the Blackberry OS and Blackberry Playbook OS will be compatible with the new OS. The roadmap of this OS has been seeped out. Experts believe that a 10 inch Playbook is ready to hit the market next year. Other BB 10 devices are nicknamed as “Nashville” and “Naples”. These devices are expected to fall under the QWERTY N-series.
The Blackberry device with this OS was expected to hit the market by the end of this year. But Rim has pushed it to next year. The company’s decision has raised the eyebrows of market experts. The company posted its recent loss which was much higher than expected. RIM has decided on cutting down a third
of its workforce. After the first annual meeting presided by Thorston Heins, the stocks fell by another 5% which has shattered the hopes of shareholders. RIM has to face another rival as a new iPhone from Apple is expected to hit the market this year. The CEO has much confidence in this new device and believes that it will provide tough competition to the smartphones.
Another operating loss can be expected this year as they have planned to cut the cost on old Blackberry phone models. Blackberry had a strong reputation in the past. The company is in bad shape and has decided to outsource its Global repair services. Enormous pressure lies on the head of the company and it is quite difficult to judge the outcome of the Blackberry 10 Operating System. Blackberry might hold a surprise and come back strong to hit the market. The Blackberry family has to pass through this tough situation and only future can rate the success of the BB 10 OS.
Travis Ramsy likes writing articles related to Technology News, Gadget Reviews and How To. He also does guest posting for buycharter.com – a site that offers savings and current information on charter tv, as well as charter.com services