Whether you have a small, medium or large sized business, businesses need to be investing in SEO. If established businesses don’t pay attention to what is happening with SEO, before they know it they are likely to find themselves behind the little guy on search results because they’ve hired a good marketer to help them rank at the top.
Ranking in search engine results is an important part of making sure that you get as much traffic to your website as possible. Being number one in the search engines could mean thousands of viewers going to your website each month or even each day. Leaving these visitors on the table is like leaving money on the table.
1. One of the Most Effective Forms of Digital Marketing
82% of marketers in 2017, found SEO to be an effective means of marketing. Whether you are working with WordPress SEO plugins for the first time or you are optimizing a site on another platform, this is a proven strategy that brings in revenue.
There are many different types of digital marketing and you may want to dip your toe in the water to try and see what works for you, but SEO is by far one of least expensive ways to get leads that convert.
Some of the other digital marketing forms that you may want to look into include:
- Pay Per Click
- Public Relations
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Viral Marketing
- Influencer Marketing
There are other great options out there besides for SEO, but if you neglect SEO, you are going to regret it in the long run.
2. SEO is a Smart Investment
When you look at the number of things you could put your money into when you have a business, SEO is a smart investment. It allows you to get in front of the people that are looking for what you have to offer. Besides for that, you can optimize for exactly the terms that you want people to find you and that means that you can determine what part of the buying cycle they are in so you can speak to them at the stage they are in.
SEO allows you to have more control over the conversation so you are more likely to get the conversion. The more that you work on your SEO, the better you will get at optimizing your pages which means less time that you put into it and that will raise your ROI.
When you are doing onsite or offsite SEO, make sure that all of your methods are white hat or your effort could not only go unrewarded, but you may find yourself being penalized.
3. Great for Hybrid Marketing
There is no reason that you have to stop other forms of marketing because you are working on SEO. You can work on your SEO hand in hand with other strategies. If you love your PPC results, did you know that you can get better PPC rates whenever your site ranks well in the organic search results?
Whenever you have good results with your SEO, this will help you with retargeting on other sites since you can show ads to people that visited your website and try to get them to come back and make a purchase.
When you are working with any digital marketing strategies, you want to find out how they can feed off of each other. Having a strong set of strategies in place will allow you to diversify your traffic in case one area of your traffic suffers, you will have another means of traffic that you can still depend upon.
4. More People Are Using Search
With more and more people coming online every day, search engines are seeing the traffic go through the roof. Giant Google processes a whopping 40,000 searches per second. Can you even imagine that? Wouldn’t you like to have a few of them come through and visit your site?
Search is becoming smarter and if you aren’t optimized for it, none of the visitors are going to come to your site since it will be buried deep past the first page. People very rarely go back the 1, 2 or 3 search result so if you aren’t on the first page, you aren’t anywhere.
5. More Likely to Close
When you speak with a potential client that found you through search, they are more likely to close. The reason people that speak with you after finding you through the search engines are more likely to close is because they are looking for a solution for their problem. They didn’t passively see you ad on Facebook or another platform, they were looking for a solution and saw you.
Besides for that, if they chose to speak with you, they probably already look through a few other services but were unable to find what they were looking for or they already counted them off their list. When people speak with you after this process, if you have the solution for the problem, they are likely ready to pull out the credit card.
SEO is a smart choice for any business and should be put into the budget right away. If you aren’t using search in your strategies, you are missing out on thousands of potential customers every year. Instead of being behind the curve, be ahead of the curve and beat your competition to the top of the search engines.
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