Christmas Marketing Ideas For Small Businesses

A Christmas-themed marketing drive can initially seem like a lot of work to put in– especially when customers already seem to be very preoccupied. However, this is why a simple, festive marketing strategy can really deliver. People are already spending, looking out for new and exciting products, and open to new ideas and good causes.

Give to receive

A little bit like on Christmas day itself, it can really pay for you to offer your customers something for free or at a discount. A Christmas-themed competition can encourage customers to at least sign up for your e-shots,while offering a service at a low or reduced rate immediately pops a psychologically-stimulating Santa hat on your brand.

Last year, the UK’s Christmas shopping expenditure reached a staggering £50billion, so don’t worry that everyone might take advantage of the occasional freebie – they’ll also be ready to part with their cash in a big way.

Give to a good cause

We don’t want you to get too hung up on just giving things away, but donating to, or otherwise helping, a charity at this time of year is excellent PR for your business.

This isn’t a case of writing a check and having a cheesy photo taken with the recipient, it’s doing something you already want to do – and also getting seen doing it. It’s great for the charity and excellent for brand awareness. It will make you feel positive and could increase your sales as well.

Get emotional

Not in the overly dramatic way that at least one person will at a Christmas party, but instead in the deeply effective way that pulls at the heartstrings of your customers.

Christmas itself can be a complete whirlwind of emotions, and this puts everyone into a heightened sense of feeling, thinking and reacting. Consider how your product or service could solve your customers’ frustration or impatience or add to their excitement and joy at Christmas.

This is also a great chance to audit your target audience before the end of the year and analyze who they are, what they need and how you can provide it.

Deliver a festive-themed campaign

Once you’ve completed your audit, a wonderful way to engage your existing customers is to use every available channel to promote your Christmas spirit. With e-shots and social media, a quick tweak of your web banners and headers will add a dash of cheer to your imagery.

It’s also a great way to advertise any seasonal offers and business hours, as well as get an idea of how you are performing digitally before the new year. If you decide that you want to expand this part of your business before or after Christmas, check out some specialist digital marketing services that will make your online presence thrive.

One more thing to remember during your Christmas marketing – don’t forget to enjoy it. While it’s an essential time of the year for everyone to use all of their marketing expertise, it’s also a time for fun.

If you follow the tips we’ve already given you and play around with some of your own ideas, you and your business should be in for a treat over the festive period. Merry Christmas (marketing)!

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3 Things You Need To Know About The iPhone XS On Your Wish List

The smell of nutmeg is in the air, and the songs of Michael Bublé have become the default soundtrack wherever you go. All signs point to the imminent arrival of the holidays, which means you need to start drafting your wish list — if you haven’t started one already.

Kids, teenagers, and adults all around the world have put the iPhone XS on their holiday wish lists this year, and the lucky ones will unwrap the handset on the big day. If you’re one of the hopeful merry-makers waiting on your smartphone, here are some facts to help fill the time until it arrives. This list makes up the essential things you need to know about your inbound XS.

X doesn’t mark the spot

When confronted with an article like this one, it’s easy to read the name of Apple’s flagship as it looks — as in, the iPhone Ex Ess. This would be a huge mistake that sounds like nails on a chalkboard to Apple officials. According to Tim Cook and friends, it’s supposed to be pronounced Ten Ess.

Using the X as the Roman numeral comes as good news to anyone attempting to tell their loved ones they want one of these smartphones for Christmas. Ex Ess is a bit of a tongue twister that can leave the listener confused, so the next time you’re asked about your favorite new phone, call it the Ten Ess.

It’s had some work done

The latest XS series boasts a stainless steel frame with a glass body that has batted a thousand on all its drop and damage tests — shattering only when it was dropped 20 feet. This is a huge achievement since 2017’s iPhone X failed nearly ever test it went through.

In terms of durability, the new iPhone glass is hard to beat, but it runs into the same issue any glass encounters anywhere, on a phone or not. By virtue of being glass, it attracts fingerprints, grease smudges, and specs of dirt in 4K HD quality.

This isn’t a problem unique to the XS. The fact that most phones pick up dirt and grime quite easily is why companies like dbrand create grime-free accessories that cover up unsightly fingerprints. These iPhone skin companies create unique decals that cover the handset in scratch-free vinyl. It camouflages any grease or dirt that your XS may pick up along the way.

But the best iPhone XS skins are more than just a pair of camo fatigues for your smartphone; they make your iPhone stand out in a sophisticated uniform, sporting stylish black matrix, red dragon, and carbon fiber iPhone XS skins.

It’s more display without more phone

In the race to deliver the biggest, baddest display on a smartphone yet, manufacturers are running up the overall size of their flagships. This competition is turning convenient handheld gadgets into phablets that need two hands, a grip-enhancing iPhone skin, and a prayer to keep in your grasp.

That’s why at first news that the iPhone XS had a whopping 5.8-inch display, there was some worry percolating in the clumsy and small-handed communities. Until, of course, Apple revealed the XS gained 0.3 inches on the iPhone X without getting any bigger. They did this by enlarging the display, doing away with bezels to create an edge to edge screen that looks ultra-sophisticated.

So what does that mean for you? For one thing, you won’t have to worry about dropping the phone quite as often, as you’ll find it easier to hold than a phablet. For another, you’ll have one of the largest, most beautiful displays in a smartphone with 2,436 x 1,125 pixels at a density of 458 ppi.

Be prepared

Though they may be simple, these facts can help you curate a better iPhone experience with your XS. When you know what to expect, you’ll be able to better anticipate your iPhone’s needs in subtle ways.

The subtle stuff has a greater impact than you realize. It’s a good rule of thumb to remember as you await the holidays. After all, the small things can convince your loved ones you’ve been nice and not naughty this year. So be nice and be prepared to make sure you unwrap the iPhone XS this year.

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Bring Your Sales Team Online With Live Chat

Anyone who has spent time on the showroom floor of an auto dealership knows there’s an enormous difference between providing a customer with reading material about a vehicle and discussing the same information in person. Of course, the major disadvantage of a pamphlet is that it can’t listen to the needs of the customer or respond instantly to their questions.

Too often, dealership websites work more like a pamphlet and struggle to bring the element of human interaction online. If your website only offers photos and text, then you’re missing out on one of the best opportunities available for putting your sales team to work online.

Live chat software may be the most versatile tool available to an auto dealership online. This one tool enhances a website beyond mere advertising and transforms it into an interactive platform. A live chat service allows sales professionals to interact with customers, build leads, and create an online marketing strategy for the long-term. Here are some of the most effective features of live chat software:

Jump Into Chat

Whenever a member of your sales team becomes available, they can join chat sessions with operators who are already in discussion with potential customers. Inviting a sales professional to join the conversation is one of the greatest benefits of using dealer chat software because it enables them to provide direct information on vehicle models, to keep customers up-to-date with new promotions, and to offer on-the-spot incentives. Customers will feel respected and well-treated when they have access to online conversations with actual sales people.

Live Video Chat

Video chat is one of the most essential features you can implement in live chat software. Nothing can compare to one-on-one interactions when it comes to auto sales. Video chat allows your sales team to put their skills to work on the web, so that your dealership can make the most of the online market. It also gives the customer a chance to introduce themselves to members of the sales team.

Whisper to Operators

Along with taking part in conversations with customers, your sales team will be able to send private messages to and from live chat operators. This strategy guarantees that the customer gets accurate and up-to-date information without crowding the conversation with too many voices. The whisper feature can also be used to generate better leads, tailored specifically to the advice of the sales team.

Push Offers and Book Appointments

With a live chat service, operators will work side-by-side with your sales team to push offers and incentives directly from the dealership. The potential for instant communication means that offers can be crafted on the spot to suit the specific needs of the customer. When you’re chatting live, it‘s also much easier to invite a customer to the dealership for a set appointment.

If your website doesn’t offer the latest online services, it can be difficult to keep customers from moving to a competitor’s website where they may find more compelling technology. While some websites struggle to bring their personal sales strategies online, you can accomplish this goal in one easy single step by implementing a 24-hour live chat service on your dealership’s website.

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Ecommerce Conversion Rate: What To Expect And How To Raise It

Starting an ecommerce business also means developing a framework for assessing and monitoring performance. When you’re new to the industry, it can be difficult to gauge exactly how your online store is stacking up—both on its own and in comparison to competitors. This is why establishing meaningful key performance indicators(KPIs) early on is so crucial; tracking certain metrics allows retailers to quickly and accurately assess where their store stands so they can adjust.

One of the first metrics you’ll surely need to track is conversion rate, or the percentage of consumers who take a desired action—which in this case means completing the transaction. In other words, out of all the people who visit your website, how many are actually buying something before they leave? Since the most basic ecommerce definition is simply buying and selling goods on the internet, it makes sense that one of the predominant metrics would measure this exact thing.

What’s an Average Ecommerce Conversion Rate?

Your first question is likely: So, what’s an average ecommerce conversion rate? Sure, you could dive right into analytics and consider your own conversion rate, but without a frame of reference it’d be nearly impossible to tell whether you’re on the right track or not.

As Smart Insights cites, the global average conversion rate for Q2 2018 was 2.86 percent. Breaking it down further by device, traditional ecommerce conversion rate for the same time period was 3.83 percent, while smartphones saw a lower conversion rate of 2.03 percent.

This likely comes as somewhat of a relief, especially if you were confused as to why your rates seemed so low when you’ve done everything you can to lay the groundwork for a successful online store. However, it’s also a challenge because it means merchants need to do everything they can to acquire and retain customers. Driving traffic to your website is a great first step, but you now know only a small percentage of those people will make a purchase on average.

Maximizing your conversion rate plays a key role in maximizing revenue, something that’s more important than ever in a competitive marketplace with razor-thin margins.

Tips for Increasing Conversion Rate

Minimizing the friction that leads to site and shopping cart abandonment and boosting positive engagement with your site are key to improving your conversion rate. The underlying principle here is that you want the sales funnel to be as smooth as possible from start to finish. People must be able to navigate your website quickly and easily. Convenient check-out is a must, and meeting consumers’ expectations about flexible order fulfillment is, too.

Here are a handful of tips to consider for increasing conversion rates:

  • Avoid all-or-nothing decisions

People may not be ready to commit to buying, but you can still engage with them. Make sure every landing page has a third option: Stay in touch. An example would be encouraging visitors to sign up for email updates. This is a clever way of retaining visitors who may convert in the future.

  • Retarget past website visitors

Instead of letting “the ones that got away” leave forever, try to re-engage them. Show targeted ads to people who added items to their shopping cart without checking out reminding them to finish their transaction. Reach out via email with special incentives.

  • Streamline checkout

Consumers are seeking speedy, convenient checkout from start to finish. Make sure pricing is transparent throughout. Accept a range of payment options securely. Ask for only the bare minimum information you need to finish the transaction.

When it comes to ecommerce conversion rate, knowing what to expect and how to raise it goes a long way in optimizing your online store’s performance.

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Digital Marketing 101: Why You Need Acoordinated SEO, PPC And Social Media Campaign

Many marketing companies recognise the importance of a coordinated SEO, PPC and social media campaign. The backbone of digital marketing, SEO, PPC and social media campaigns have to interact with each other in order to optimise the efficiency and effectiveness of your digital marketing campaign.

As a result of constantly changing search engine algorithms, digital marketing must be at its very best to keep up with this evolving environment. The very best way to do this is to have a perfectly coordinated SEO, PPC and social media campaign that will effectively optimise your digital marketing.

Below is a list of frequently asked questions and answers about digital marketing and how to effectively coordinate your SEO, PPC and social media campaigns.

What do SEO and PPC stand for?

SEO is short for ‘Search Engine Optimisation’ and can determine whether your business is ranked highly or lower through your chosen search engine, such as Google, Yahoo or Bing.

PPC stands for pay-per-click. This is a specific model of marketing in which advertisers pay a fee for every time their ads are clicked.

Why is having an effectively coordinated SEO, PPC and social media campaign important for my digital marketing?

Effective coordination of SEO, PPC and social media campaigns is important for various reasons:

  • Sharing information

One of the main reasons for developing SEO, PPC and social media campaigns is this way in that information from the different sections can be shared in order to optimise consumer purchasing.

Although SEO, PPC and social media campaigns use different tactics to meet their aims of driving productivity, critical data can be shared that will increase – and perhaps even develop – the individual strategies of SEO, PPC and social media campaigns as well as all three as a unified whole.

  • Setting shared goals

Another reason for furthering SEO, PPC and social media campaigns in a coordinated manner is setting shared goals. You can draw upon all three sections to progress towards driving each section individually as well as all of them as a whole. This can be developed by SEO and PPC metrics which can then drive the development of the social media campaigns.

  • Increased visibility

By developing an effectively coordinated SEO, PPC and social media campaign, you can inevitably increase the visibility of your business. If one of these digital marketing essentials is overlooked, the visibility of your business can diminish.

For example, if PPC is reduced as a result of an increasingly productive SEO strategy, the visibility of the business could decrease. This is because PPC dominates the organic and paid search results of any of your chosen search engines’ results.

There are also a number of different ways which SEO, PPC and social media campaigns can be coordinated as a way of enabling worth while strategies not listed here.

Your business can flourish through utilising all of the important aspects of these three digital marketing techniques – and don’t be afraid to use digital marketing services sourced from outside your company.

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Safe Online Gaming Tips

Newzoo predict that mobile gaming will account for over 50% of the global games market by the end of 2018. And it’s not just the kids playing mobile games: a recent study found that  78% of the 193 million mobile gamers in the US were adults over 24 years old.

More surprisingly, 23% of the mobile gamers in the US are 65 years old or older. Of course, there is a possibility that some of that percentage is actually kids using their grandparents’ phones, but it’s a significant share of the market nonetheless. For many reasons including these, the safety of online gaming has come under scrutiny of late, and it is better to be aware of the dangers so that all ages can play safely. This piece will identify some of the dangers to look out for and share some valuable tips on staying safe while gaming online.

In-app purchases

Free games and services are always enticing. But what are the hidden costs? Free apps will often have in-app purchases. If you’re not aware of the cost implications, or if a child is playing on a mobile connected to an adult’s credit card, a lot of money can be spent. Most of these transactions will not require a password or pin. These in-app purchases can accumulate and make a dent on your bank account, without you realizing it.

In-app purchase tip

If your mobile device has the ability, consider pin-protecting or disabling in-app purchases.

Malware and scareware

Malware and scareware are two of the biggest dangers for online gaming, and mobile gaming in particular. Free mobile games will generally make their income from adverts, so it’s common for Malware to be disguised as an advertisement. These fake adverts often warn of impending security dangers and provide links that require payment. Malware can steal, amongst other things, your personal information, passwords, and credit card details.

Scareware will show fake messages of impending virus infestations or threats to your device. You’ll then be encouraged to download an anti-virus blocker or pay for device protection. While the consequences of falling for a scareware ad are typically less severe than malware, it still presents a serious danger to kids or older people who may be unfamiliar with such scams, and result in unnecessary cost.

Malware and scareware tip

Keep your anti-virus software up to date and switched on at all times and run regularly-scheduled scans on your device. If you click on an advert, and it asks you to enter personal or credit card details, there is a high chance that it is malware or scareware.

malware and scareware tip

Fake apps and website decoys

Over the past three years, there has been an increase of fake apps appearing with the same name as well-known online games. On mobile this is particularly dangerous as some of these fake apps allow attackers to control your device remotely. Popular games such as Minecraft, Pokemon Go, and Plants vs Zombies 2 have all been targeted by fake apps on the Google Store. These fake apps contain malware and scareware. Some malware can run in the background while you play the game.

There is still a lot of risk associated with free-to-play online games. In 2017, there was a three week campaign that used casino websites as a decoy to infect users with malware. Adverts would redirect to three casino websites. These websites then silently infected users with malware.

Fake app and website decoy tip

Avoid online casino scams altogether by downloading a whitelabel, free mobile casino app such as the Rivers Casino app. When downloading an app, look at the developer’s name. If it’s not a company you recognise, there is a chance it could be fake.

Despite the dangers listed in this article, there are a host of trusted apps available on Google Play and Apple App Store. Always protect your device and your personal information. Run regular virus scans and ensure your systems are up to date. If your nephew wants to play games on your phone, remember to ensure that in-app purchases are disabled.

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How Videos Changed The Digital World?

Video usage currently dominates internet bandwidth. Digital media as a whole is rapidly changing thanks to disruptions to traditional marketing and videos on the internet. Video has changed everything from public access to major networks. In fact, for the better or worse a video surfaces and changes the digital world in a very tangible big way.

The Growth of Video Usage

Over the last few years everyone is talking about the rise of videos and how they are becoming more and more dominant. Due to their expressive characteristics videos are much richer than photos and texts as far as information transmission is concerned (think that in addition to the image they have sounds, music, script). In the digital world, they are increasing at an exponential rate. People are much more interested in visual information than the standard text based information. Did you know that the average person watches more than an hour and a half of online video content per day, with around 15% averaging more than three hours. People watch over 1 billion hours of videos daily on YouTube in 88 countries, in 76 languages,  according to YouTube’s statistics. The rise of video in the digital world is impossible to deny.

Videos & The Internet Traffic

Not a surprise that half of all the traffic is flowing over the internet today. Videos are basically eating the internet. They are becoming increasingly popular on social media, especially on mobile. Facebook’s Mark Zuckerberg has already said as much proclaiming that the future of his social network lies with the video and its more immersive forms such as virtual reality.

Videos & Brand Awareness

Today the internet users, infrastructure providers and vertically integrated tech companies are happy to keep the video streams flowing. From product to social to leadership – videos are an excellent way for brand awareness and lead generation. Brands, publishers and media companies are putting a lot of resources into video creation for their own sites, for social, and for marketing and advertising. No matter what your company sells if you don’t have a video marketing strategy you are going to lose.

Videos Strategy

There are different types of online videos (animation, slideshow, live action, etc.). Certain video creation tools focus on only certain types of videos editing whereas others are more comprehensive. Once you know what exactly you want to achieve and who you target is, time to decide what kind of videos to include in your strategy. And most importantly, the crucial part of your success depends on what type of videos you decide to publish.

Videos & Entertainment

It is a fact that animated videos are extremely engaging. They are more inspiring and boost creativity. Because of that, they are a perfect combination of entertainment and simplicity. Animation can bring complex concepts to life that no text or live video can. Nowadays there are easy ways to create animated videos, that are automated softwares offering creative solutions such as Renderforest where you can create valuable and relatable video content that will grow your email list, create awareness around your product and show off your awesome culture.

Conclusion

Video has become a staple of our everyday lives. You can use it in so many ways, and it doesn’t have to be a considerable challenge. Starting with video can be as simple as picking up your Smartphone if you try it in Renderforest.

From sports to entertainment to science, many of the most prominent online outlets have
started using Renderforest
to stay on the forefront of video gaining millions of views with videos made on this platform.

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5 SEO Tips for Business Owners

Search engine optimization (SEO) has become an integral part of the 21st-century marketing campaign. Business owners who don’t master the SEO tricks, or hire a person who knows them, risk falling far behind the competition.

Today, being available to the clients online is often more important than physical presence. No matter what type of business you have, be it a vet clinic, a barber shop, a √cosmetic surgery clinic, or construction firm, you could be losing thousands of clients by not employing the right SEO methods.

1.  Start Blogging

start blogging

A blog is a wonderful way to get your website on the first page of search engines. It serves several purposes. One of them is sharing important information with your existing clients. The other is attracting your target audience.

Since you have full freedom when it comes to choosing the subject for your blogs, you always have a chance to find new clients in unexpected places. Whenever you need to add the right keywords to your website, writing a blog is the easiest way out.

You have to be careful about not overusing the keywords. Meanwhile, you should keep the quality high. Low-quality texts oversaturated with keywords become targets for Google checks and lower the conversion rate of your website.

2.  Learn About Your Audience

Your key to business SEO is learning all you can about your audience. Unless you know who your clients are, what they like to read, and what they search for online, you can’t create proper content for your website.

When you know what your clients or customers are looking for, you can attract them to the website and make sure they stay to acquire your products and services. Start with asking yourself the following questions:

  • Which problems can my services and products solve?
  • Who are my existing clients?
  • Who is my competition and how can I capitalize on their mistakes?
  • How do I stand out from the crowd (compared to the competition)?

These questions can help you identify the target audience and its needs for further SEO efforts.

3.  Watch SEO Trends

seo trends

Search engine optimization tips and tricks are changing on a regular basis. As the marketing approaches change, so do SEO methods. Keeping track of SEO news can help you stay on top of your game.

You can take advantage of numerous online sources to help you. It’s important to check the news on a daily basis. Otherwise, you may be wasting your time and money on the outdated strategy while your competition is moving forward.

Large businesses have a team of SEO specialists dealing with the matter. Smaller businesses can outsource the task.

4.  Optimize Non-Stop

When you are finished creating your website, don’t sigh with relief. In order for the SEO efforts to be successful, you have to optimize your site on a regular basis. Updating content according to the new information about the target audience, adding new keywords, answering questions in your blog, and much more.

Adding quality content on at least a weekly basis is highly important. Responding to your readers as soon as possible is vital.

 5. Use Social Media

social media

Millions of people use social media all over the world. What are the chances your target audience isn’t among them? Attracting clients using popular social media platforms, such as Facebook, YouTube, Snapchat, and Instagram is an integral part of any SEO effort.

You can use social media to find the target audience, learn their habits, interact with them, and lure them to your website. None of the SEO campaigns work properly without using social media.

These days, search engine optimization is a complex science. It takes plenty of research and experience to make it work for you.

 

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Chatbots In Education: An Asset For Students And Teachers

Mobile phones have been a common classroom enemy for a long time, making teachers ban and even confiscate them in classes. However, teachers have realized that mobile phones can actually help students enhance their learning and education, so that started encouraging their use. Of course, they don’t encourage IM chit-chat, but rather the use of game-changing artificially intelligent conversational tools –chatbots.

Chatbots, powered by AI, can personalize the learning environment and completely revolutionize education. They are no longer reserved only for ecommerce, customer service, hospitality, and other customer-focused industries, as they can now help students improve collaboration and interaction, providing them with invaluable guidance throughout their education and essentially helping them learn.

Here are five crucial ways in which AI-powered chatbots are transforming education and why every educational institution should implement them into their classrooms.

Better Student Support

Chatbots can have a huge positive impact when it comes to student support, as they can be programmed to answer any question students may have and improve their educational experience. They can provide them with all the necessary information regarding their courses, libraries, scholarships, apprenticeships, fees, faculty and hostel facilities, and so much more.

They can serve as campus guides, helping students instantly get all the information they need. Otherwise, they would need to constantly ask someone from the staff, or send emails and wait for a reply. If they need some information in the middle of the night, chatbots can be there to offer a helping hand, as they are available 24/7.

Chatbots can be designed to answer all the possible questions that students may have. For instance, if a student asks how to apply for a particular program, how to improve their GPA, or what to do if they missed an exam, a chatbot can instantly give them the relevant information. That kind of student support is truly invaluable.

Teaching Assistant

Chatbots can also serve as very efficient virtual teaching assistants. They can seamlessly handle all the repetitive tasks that teachers have, such as grading various assignments. They are capable of doing such tasks with utmost accuracy because they are powered by artificial intelligence. As such, they can save teachers a great deal of time that they can fully focus on providing their students with excellent learning experiences.

AI-driven chatbots can also recommend content, set learning goals, monitor the learning progress and the performance of students, and provide personalized feedback. They can proactively assist every learner, thereby analyzing their learning style and individual needs, so that they can provide personalized feedback and the most relevant content and recommendations.

Feedback can also be provided the other way around. An AI chatbot can ask students to give feedback on a particular course and recommend ways in which it could be improved. The bot can then analyze the feedback and facilitate effective teaching, helping teachers improve the course and bring more value to the students.

Improves Student Engagement

Engaging students can be very difficult nowadays, as they are completely immersed in a number of social platforms and instant messaging apps. They have short attention spans and engaging them in the classroom has become quite a challenge.

This is also an instance where chatbots can help, as they can be used to deliver knowledge via all those messaging apps. Teachers can use an omni-channel platform to deploy an educational chatbot on all the channels that students are already using, providing necessary help where students are.

That way, they can broadcast relevant messages and seamlessly communicate with students. In turn, students won’t have to rely on emails and various online portals to get the information they need, but rather simply start a conversation with a bot on any preferred platform, getting an instant response, no matter the time of day.

AI Makes the Experience Seamless

Chatbots powered by artificial intelligence make the learning experience seamless because they can actually draw context from all their conversations. They can fully understand what they are being asked and provide meaningful and relevant responses.

This is all because of NLP (Natural Language Processing) technology and machine learning. Chatbots powered by an impeccable AI system that allows users to apply machine learning to their NLP models can really understand what people are saying and respond accordingly.

Because of AI, chatbots can also sift through huge amounts of data in seconds and instantly provide answers. They can also interact simultaneously with hundreds of users so, when it comes to educational purposes, no student needs to wait to get the help they need, and they will always receive relevant answers.

Therefore, combining the best AI with a chatbot can really make all the difference. SnatchBot is an omnichannel bot-building platform that I personally highly recommend, as it comes with a very powerful AI system. It enables users to create their own AI chatbot for free and seamlessly deploy it on any communication channel they want.

Up-to-Date Information on Curriculum and Schedules

With chatbots at their disposal, students can always stay up-to-date with information regarding their curricula and various course schedules. They can request information on various deadlines, research papers, essay topics and anything else related to their education.

Chatbots can also be programmed to send reminders and notifications about important due dates when it comes to both academic and financial matters so that students never miss anything important. They never have to worry about missing deadlines, and teachers can rest assured that their students are always in the loop.

Chatbots driven by AI are increasingly being implemented by educational institutions, as they can truly change the game and facilitate exceptional experiences for students. Education is definitely undergoing a revolution and we are certainly yet to witness more ways in which AI chatbots will impact education and transform both teaching and learning.

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Optimizing Your ECommerce UX

If you’re looking for a next level method of chasing customers away from your ecommerce site, do everything possible to complicate the user experience (UX). The more unaccommodating you make it, the more people you’ll chase away.

If you want to see a phenomenal bounce rate, whether you’re selling ebooks or giving away gold bars, ignore the following advice regarding optimizing your ecommerce UX and you’ll get there—guaranteed.

Think Mobile First

We are now firmly in the age of mobile computing. Walk along a sidewalk in any reasonably sized city and you’ll see legions of people focused on small screens.

With this in mind, legibility, brevity and the appropriate sizing of buttons should be your primary concerns when designing for mobile. Your screens must be easy to read, their content should get straight to the point and any elements requiring manipulation must be sized to make interacting with them as accurate as possible.

Easy Navigation

Make every effort to ensure your products are logically categorized so they can be found quickly and easily. You must also make sure those categories are listed in a logical fashion. The goal is to reduce the amount of hunting around your customer must do to zero.

You don’t want them wondering how to find anything. Going back to selling ebooks, if you have a mystery section, make sure anything that could possibly be classified as a mystery can be found within it. Equally important is the sizing of buttons in the mobile environment. Thus, the graphic design of your navigation scheme must be logical and readily understood.

Product Filtering

Again, using our mystery book section as an example, if users are looking for a mystery writer who also works in other genres your filtering system should enable the shopper to designate they’re looking for the author’s mystery work to the exclusion of everything else.

Further, the site should support the selection of multiple filters in one pass, rather than making a user designate parameter one at a time and waiting for a page to load after each selection. Filters should also be local rather than global. In other words, each category should list filter elements specific to the category. This saves your customer the trouble of wading through inconsequential parameters.

Informative Product Pages

Images should be crisp, well composed and offer as many different angles as possible. Descriptions should befocused around benefits rather than features and your unique selling points should be communicated. Complementing products should be recommended and up selling should be implemented as well—being careful to avoid introducing analysis paralysis by over saturating the customer with information.

A Helpful Shopping Cart

More than just a place to store items in anticipation of checkout, your shopping cart should provide total cost information and delivery times. It should also reaffirm security measures you have in place to protect customer data. Pricing and quantity updates should happen automatically when customers make changes to the cart. Don’t make shoppers have to refresh the page to see the results of changes.

Account Creation Requirements

Of course, you have to collect payment and delivery information to complete the transaction. But think long and hard about the value of asking for any more information than that before completing a transaction. It’s better to let people buy what they want then to ask if they’d like to create an account for subsequent purchases.

If they agree to do so, keep that form as to the point as possible. Let the customer know what information is required or optional.Include a notation with each request for personal information explaining how it will be used and why it’s needed. While we’re on the subject, you should also provide a link to your easy to read and understand privacy policy.

After the Sale

Once a customer has completed your checkout procedure, confirm the transaction, reiterating the products purchased, the total amount of the sale and the anticipated delivery date. Offer information about complementary products and suggest related products purchased by other customers.

Adhering to these tips for optimizing your ecommerce UX will keep users on your site for longer periods of time and entice them to buy more.

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